Brewing Talks

Evolving Content Today ft. Saugata Bagchi, Global Head- Digital Content, Martech at Tata Communications

In this episode of Brewing Talks, we dive into the dynamic world of digital content with Saugata Bagchi, Global Head – Digital Content, Martech at Tata Communications. From the evolution of content strategies to the impact of emerging technologies, Saugata shares insights on how brands can stay ahead in a fast-changing digital landscape. Tune in for expert perspectives on the future of content and marketing innovation. You can follow us and leave us feedback on Facebook, Instagram, and Twitter @eplogmedia, For advertising/partnerships you can send us an email at bonjour@eplog.media. If you like this show, please subscribe and leave us a review wherever you get your podcasts, so other people can find us. You can also find us on https://www.eplog.media DISCLAIMER: The views expressed on all the shows produced and distributed by Ep.Log Media are personal to the host and the guest of the shows respectively and with no intention to harm the sentiments of any individual/organization.The said content is not obscene or blasphemous or defamatory of any event and/or person deceased or alive or in contempt of court or breach of contract or breach of privilege, or in violation of any provisions of the statute, nor hurt the sentiments of any religious groups/ person/government/non-government authorities and/or breach or be against any declared public policySee omnystudio.com/listener for privacy information.

AI vs Human Intelligence: The Future of Communication ft C Lekha

In this thought-provoking episode of Brewing Talks, host Madhulika sits down with C Lekha, an Independent Corporate Communication Consultant, to explore the evolving dynamics between artificial intelligence and human intelligence. As AI-driven tools reshape industries, the conversation delves into: The impact of AI on corporate communication and content creation Can AI truly replace human intuition, creativity, and emotional intelligence? Ethical considerations and the future of AI-human collaboration Join us as we navigate the fine line between technology and human touch, uncovering insights that will shape how we work, communicate, and innovate. You can follow us and leave us feedback on Facebook, Instagram, and Twitter @eplogmedia, For advertising/partnerships you can send us an email at bonjour@eplog.media. If you like this show, please subscribe and leave us a review wherever you get your podcasts, so other people can find us. You can also find us on https://www.eplog.media DISCLAIMER: The views expressed on all the shows produced and distributed by Ep.Log Media are personal to the host and the guest of the shows respectively and with no intention to harm the sentiments of any individual/organization.The said content is not obscene or blasphemous or defamatory of any event and/or person deceased or alive or in contempt of court or breach of contract or breach of privilege, or in violation of any provisions of the statute, nor hurt the sentiments of any religious groups/ person/government/non-government authorities and/or breach or be against any declared public policySee omnystudio.com/listener for privacy information.

Car Ads Are Broken? The EV Hype, SUVs & Jaguar’s Rebrand! ft. Ashish Jha

This week Brewing Talks with Madhulika is joined by Ashish Jha, a seasoned media professional, about advertising and marketing trends in the automotive industry. They examine the evolution of these trends over the years, especially with the rise of electric vehicles. The discussion spans the impact of historical automotive advertising, the emotional connection between consumers and car brands, the effectiveness of current strategies, and the importance of storytelling in advertising. They assess Jaguar's recent rebranding efforts and discuss gender stereotypes, concluding with the need for innovative and inclusive approaches in automotive advertising. CHAPTER MARKERS (00:00) - Introduction(01:20) - Evolution of the Automotive Industry (From Ambassadors & Fiats to Electric Mobility)(03:26) - Changing Customer Preferences (EVs Beyond Just a Fad)(07:02) - Advertising & Messaging Trends (Lack of Environmental Focus)(08:12) - History of Automotive Advertising in India (Maruti 800, Tata & Bajaj’s Role)(14:20) - The Power of Emotional Storytelling in Ads(16:37) - Critique of Current Automotive Advertising (Lack of Creativity & Differentiation)(25:49) - Impactful Content & Advertising Strategies (Lessons from Porsche & Datsun)(30:21) - Jaguar’s Rebranding Strategy (Does It Work?)(42:02) - The Electric Car Movement (Has Demand Plateaued?)(44:49) - Brand Building Done Right (BMW Films & Kia’s Strategy)(47:45) - The SUV Boom (Are They All Real SUVs?)(53:03) - Breaking Gender Stereotypes in Auto Advertising(57:03) - Women’s Growing Role in the Automotive Industry(63:12) - Conclusion You can follow us and leave us feedback on Facebook, Instagram, and Twitter @eplogmedia, For advertising/partnerships you can send us an email at bonjour@eplog.media. If you like this show, please subscribe and leave us a review wherever you get your podcasts, so other people can find us. You can also find us on https://www.eplog.media DISCLAIMER: The views expressed on all the shows produced and distributed by Ep.Log Media are personal to the host and the guest of the shows respectively and with no intention to harm the sentiments of any individual/organization.The said content is not obscene or blasphemous or defamatory of any event and/or person deceased or alive or in contempt of court or breach of contract or breach of privilege, or in violation of any provisions of the statute, nor hurt the sentiments of any religious groups/ person/government/non-government authorities and/or breach or be against any declared public policySee omnystudio.com/listener for privacy information.

The World of Digital Advertising ft. John Horn, CEO Stub Group

In this episode of Brewing Talks, we explore the dynamic landscape of digital advertising with John Horn, CEO of Stub Group. Learn how businesses can make the most of their ad budgets, understand the impact of digital strategies on consumers, and gain practical insights for marketers. We also discuss the future of SEO and its crucial role in shaping online visibility. Join us for an engaging conversation filled with expert advice and emerging trends! You can follow us and leave us feedback on Facebook, Instagram, and Twitter @eplogmedia, For advertising/partnerships you can send us an email at bonjour@eplog.media. If you like this show, please subscribe and leave us a review wherever you get your podcasts, so other people can find us. You can also find us on https://www.eplog.media DISCLAIMER: The views expressed on all the shows produced and distributed by Ep.Log Media are personal to the host and the guest of the shows respectively and with no intention to harm the sentiments of any individual/organization.The said content is not obscene or blasphemous or defamatory of any event and/or person deceased or alive or in contempt of court or breach of contract or breach of privilege, or in violation of any provisions of the statute, nor hurt the sentiments of any religious groups/ person/government/non-government authorities and/or breach or be against any declared public policy See omnystudio.com/listener for privacy information.

Quick Commerce Marketing with Abhishek Shetty - Head of Brand Marketing, SwiggyInstamart

In this power-packed episode of Brewing Talks, Abhishek Shetty, Head of Brand Marketing at Swiggy Instamart, spills the secrets behind mastering quick commerce marketing in one of India’s fastest-growing sectors. Tune in as he shares insights on staying agile in the ultra-competitive delivery space, crafting bold campaigns that capture attention, and building brand loyalty in a world where speed is everything. Don’t miss this deep dive into the strategies that keep Swiggy at the top of the game! You can follow us and leave us feedback on Facebook, Instagram, and Twitter @eplogmedia, For advertising/partnerships you can send us an email at bonjour@eplog.media. If you like this show, please subscribe and leave us a review wherever you get your podcasts, so other people can find us. You can also find us on https://www.eplog.media DISCLAIMER: The views expressed on all the shows produced and distributed by Ep.Log Media are personal to the host and the guest of the shows respectively and with no intention to harm the sentiments of any individual/organization.The said content is not obscene or blasphemous or defamatory of any event and/or person deceased or alive or in contempt of court or breach of contract or breach of privilege, or in violation of any provisions of the statute, nor hurt the sentiments of any religious groups/ person/government/non-government authorities and/or breach or be against any declared public policy of any nation or state.See omnystudio.com/listener for privacy information.