Cowgirls with Cameras

Fresh Marketing Strategies for Equine Photographers

Is your marketing in your photography business feeling a little stale? In this episode of Cowgirls with Cameras, we share fresh strategies to help photographers stay visible, relevant, and connected in today’s noisy world. From using AI and ChatGPT to boost your online presence, to the timeless power of in-person networking, we cover the modern and traditional tools that actually work. You’ll learn how to fine-tune your website for keywords, strengthen your social profiles, build authentic word-of-mouth buzz, and explore underused channels like voice drops, SMS marketing, and paid social ads. Whether you’re looking to attract more local equestrians or fill your calendar with dream sessions, these tips will give your photography marketing the refresh it needs.

Digital Marketing Trends Photographers Can’t Afford to Ignore

In this episode of Cowgirls with Cameras, we explore current trends in digital marketing for photographers and how to make them work for your business. From nurturing your audience instead of bombarding them, to the shift toward authenticity over perfection on social media, to using content series alongside powerful standalones, you’ll learn practical ways to boost engagement, build trust, and reach new clients. Packed with strategies that blend professionalism with personality, this conversation will help you stand out and stay relevant in today’s fast-changing online world.

Everything You Need to Know About Working with Models and Their Horses

In this episode of Cowgirls with Cameras, we’re diving into best practices for working with models in equine photography. From finding the right people through barns, shows, and model calls to setting clear expectations around time, wardrobe, grooming, and image use, we cover everything you need to know to create a smooth, professional, and positive experience. You’ll learn how to communicate clearly before, during, and after a shoot, handle "Time For Photos" versus paid arrangements, put solid agreements in place, and nurture ongoing relationships with great models. Whether you’re building your portfolio, licensing stock imagery, or creating content for clients, these tips will help you work confidently with models and their horses while protecting your business and ensuring a successful collaboration.

Using Models to Build Your Equine Photography Portfolio and License More Images

In this episode of Cowgirls with Cameras, we’re diving into how working with models can elevate both your photography portfolio and your clients’ marketing. From building a stock image library full of authentic equestrian moments to creating targeted branding campaigns, we share strategies for selecting the right models, planning shoots that reflect your brand, and producing evergreen content that sells year-round. You’ll learn how to fill gaps in your image collection, capture the everyday beauty of horse life, manage agreements and releases, and foster lasting relationships with models who help you tell compelling stories. Whether you’re a professional equine photographer or looking to grow your brand presence, this episode is packed with tips to make your next model collaboration a success.A huge thank you to Bay Photo Lab for supporting our event! We’ve trusted them for years to make our images and artwork shine with their industry-leading MetalPrints, stunning Wall Displays, handcrafted Albums, and so much more. When we pour our hearts into photographing the perfect moment, we know Bay Photo will deliver—because behind every product is a team of photographers, artists, and craftspeople who truly understand our vision. Learn more Professional Photo Printing Products & Services | Bay Photo Lab

Finding the Support You Need to Thrive as a Photographer

Running a photography business isn’t just about taking great photos, it’s about taking care of yourself too. In this episode of Cowgirls with Cameras, we’re talking about the different kinds of support photographers need to thrive. From hiring the right help for your business, to keeping your mindset in a healthy place, to finding mentorship and community as a photographer, we’ll share practical ways to build a support system that helps you grow without burning out.