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We're two best friends and inexperienced YouTube creators sharing our wins (and massive failures) as we learn to make non-sucky stuff that matters. Every week Matt Woods and Jake Arent break down brilliant work from their favorite creators, share practical tips to publish videos that resonate with audiences, and deconstruct the hard-won lessons learned by doing — not just talking like a guru.

Episode List

#17: Why Casey Neistat Told Matt He Doesn't Give Up

Nov 3rd, 2018 4:00 AM

Matt met Casey Neistat in Boston and asked him a simple question, "How do you decide to give up on a project and when do you decide to muscle through it anyways?"

#16: How MKBHD Attracted 6.5 Million Subscribers with 3 Simple Video Types

Aug 24th, 2018 4:00 AM

We're talking about how MKBHD (AKA Maques Brownlee) went from an unknown creator to the dominant YouTube tech review channel with 6.5 million subscribers by sticking to 3 simple video types over a stretch of 1,000 videos.

#15: Streamline Your Editing Workflow

Aug 5th, 2018 4:00 AM

We discuss how to streamline your editing workflow to create professional-looking videos that keep your viewers watching all the way to the end.

#14: How Clear Storytelling Can Unlock Unparalleled Growth

Jul 23rd, 2018 4:00 AM

Another book review! This time we're unpacking the highlights from Building a Storybrand by Donald Miller and sharing why clear storytelling works as a sense-making device to grow your YouTube channel, business, or anything else.

#13: Channel Teardown: How Rich are They?

Jul 10th, 2018 4:00 AM

Matt and Jake deconstruct the YouTube Channel "How Rich Are They" and discuss how we can add our own personal style and flair to their content.

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