Unprofessional

Unprofessional

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Hilary Corna, former Toyota executive and process expert, empowers service-based businesses to streamline operations and scale with clarity using the PDCA methodology. Unprofessional is a community-driven podcast for bold leaders seeking actionable strategies, fresh perspectives, and the tools to build streamlined, impactful businesses with purpose.

Episode List

[SOLO] How to Announce Your GoLive So Processes Stick

Sep 30th, 2025 10:00 PM

Download the free worksheet here: https://rebrand.ly/comm-sheetIs your "go live" announcement ready to make an impact—or is it missing the mark? In this solo session, Hilary breaks down the exact tool she uses with her six-figure clients to plan high-impact, intentional communication. You’ll get an inside look at the Communications Strategy Worksheet, a quick but powerful guide to help you define the where, who, and what for announcing your live event. From choosing the right platform to making sure the right person delivers the message, this episode will give you the clarity and structure you need to make your next announcement unforgettable.TIMESTAMPS[02:30] What is a "go live" and how to structure communication for it?[04:15] How to choose the best place to announce your live event?[06:00] Defining who will announce the event and how to do it with impact[08:30] Discussing how to ensure follow-through and effectiveness of communication processes[10:45] How to use the worksheet and the importance of following the process seriously

[SOLO] How to Use Our Plug N Play GoLive Announcements

Sep 6th, 2025 9:00 AM

Download the free plug n’ play emails here: https://rebrand.ly/golive-emailReady to level up your launch strategy? In this episode, Hilary unveils her secret weapon: the Go Live Announcement Plug and Play Email Sequences. This powerful tool will help you streamline your business announcements with minimal effort and maximum impact.Hilary walks you through the exact steps she uses with her six-figure clients to ensure smooth, stress-free launches. From automating emails to creating high-converting sequences, this episode is packed with actionable insights you can use today.TIMESTAMPS[01:30] The purpose and benefits of a streamlined communication process[03:00] How these sequences are designed for high-impact results with minimal effort[04:30] Practical examples: Using the email sequence for launches and updates[06:00] The step-by-step process for setting up and customizing the sequences[08:00] Case studies: Six-figure clients transforming their business processes[09:30] Key takeaways and next steps: Implementing the Go Live tool in your own business

CEO of Tynrose, Bill Tyndall

Aug 15th, 2025 8:00 PM

In this episode, Hilary Corna chats with Bill Tyndall, a business process improvement expert, about all things Kaizen and leadership. They dive into how to spark change in organizations, build a culture of innovation, and get past those common roadblocks. Bill shares real-world strategies on driving growth, fostering collaboration, and leading with impact.Is business process improvement just about efficiency, or is it the key to unlocking innovation and lasting organizational success? Whether you're new to process improvement or a seasoned pro, this conversation is packed with tips to help you lead smarter, work better, and create lasting success.TIMESTAMPS[02:00] The role of Kaizen in fostering organizational change[05:30] Overcoming resistance to change: Practical strategies for leaders[08:15] Collaboration and teamwork: Keys to successful business transformation[12:00] Leadership and its role in driving long-term organizational growth[15:45] The impact of continuous improvement on company culture[19:30] Real-world examples of process improvement successes[22:00] Practical tips for leaders aiming to implement process improvements[26:00] The future of process improvement: Emerging trends and technologiesABOUT BILL TYNDALLBill Tyndall is a recognized expert in business process improvement and organizational leadership. With extensive experience in driving Kaizen and continuous improvement initiatives, Bill has helped numerous organizations streamline operations, improve efficiency, and build strong, sustainable cultures of innovation. A strategic thinker and mentor, Bill has worked across various industries to empower leaders and teams to achieve lasting transformation. His commitment to process excellence and leadership development makes him a valuable resource for anyone looking to enhance their organization's performance.

[SOLO] How to Use Our GoLive Checklist

Aug 1st, 2025 2:00 AM

In this solo episode, Hilary walks you through our Go‑Live Checklist—a practical, easy-to-use tool to make sure every rollout feels smooth, supported, and on time. You’ll learn how to confirm trainings are truly complete, pre‑write your follow‑up emails, lock in comms channels, assign a single point of contact, and run a 48–72 hour pre‑launch walkthrough so launch day is calm and predictable.Grab the free Go‑Live Checklist here:https://rebrand.ly/goliveFollow @HilaryCorna.TIMESTAMPS[00:58] The tool: our Go‑Live Checklist[01:29] What a successful go‑live looks like: grace, ease, no surprises[02:23] Section 1 — Training & Enablement: everything must be done before go‑live[02:38] If trainings aren’t complete, push the date[03:04] Pre‑write and send follow‑up emails after every training[03:48] Centralize & upload all training materials before launch[04:07] Track attendance/completion + send recordings same day with deadlines[05:23] Section 2 — Communications: finalize strategy, owners, channels & announcements[06:52] Assign a single point person for questions + set up real‑time channels[08:09] Section 3 — Final Checks: dates, calendar holds, access, post‑go‑live review[09:07] Pro tip: run a 48–72 hour walkthrough to catch last‑minute issues[09:22] Why this makes launches smooth, on time, and drama‑free

[SOLO] How to Use AI to Document Processes 10x Faster

Jul 10th, 2025 1:00 PM

In this episode, Hilary explores how artificial intelligence can help you document your business processes up to ten times faster. While many companies are dabbling in AI, few are using it strategically in areas like process documentation, where it can offer a huge advantage. Hilary breaks down how you can implement AI to streamline your workflows, eliminate inefficiencies, and gain a competitive edge in your industry. Grab the free Good-Process Checklist (plus templates) at HilaryCorna.com/learning-centerFollow @HilaryCorna on socialTIMESTAMPS[01:08] Why AI is the game-changer for process documentation[02:41] How AI can make your process documentation 10x faster[04:12] Practical tools to implement AI in documenting your workflows[06:12] The role of AI in increasing efficiency and clarity in processes[08:00] The real potential of AI for your business[10:01] How AI can help reduce friction and boost accountability in your business[12:00] Common myths about AI and why they’re holding you back[13:15] Real-world examples: Using AI to document processes across industries[14:00] How to start using AI in your process documentation today

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