Rhett Jones - Station Mountain

In this engaging episode, Brooks warmly welcomes Rhett, a passionate mountain biker, on the podcast. They delve into Rhett’s journey in the mountain biking world, from his humble beginnings to his current impressive ventures in trail building and entrepreneurship. With influential figures like Salman and Joshua Baer supporting him, Rhett gains the confidence to pursue his dream of creating the ultimate bike park in Texas despite initial hesitations. The conversation unfolds into a discussion about Rhett’s innovative Rough Hollow Bike Park, shedding light on the challenges he faced and the invaluable lessons he learned along the way. Brooks commends Rhett’s unwavering determination and emphasizes the power of fostering positive relationships within the biking community. As the conversation progresses, Brooks and Rhett provide a deeper insight into the intricacies of establishing a bike park in Texas. They touch on the hurdles of securing investments and finding the ideal property, showcasing Rhett’s resilience in the face of setbacks and rejections. Through perseverance, strategic refinements to his pitch, and diligent networking efforts, Rhett ultimately overcomes obstacles and raises the necessary funds to acquire land for his ambitious project. With a team of skilled builders on board, they tackle tight deadlines and grapple with management issues, yet Rhett’s perseverance shines through, culminating in the triumphant opening of the bike park. His journey epitomizes the growth and success of a budding entrepreneur, with Brooks underscoring the significance of collaboration and steadfast belief in realizing one’s aspirations. Rhett further elaborates on his involvement in various projects at Alpha School, showcasing his visionary pursuits beyond the bike park endeavor. From developing a teenage dating app to contributing to cancer research and authoring endeavors, Rhett’s diverse initiatives exemplify his commitment to making a meaningful impact. He candidly discusses the challenges faced during the development stages at Sage Mountain, giving due credit to key individuals like Steve for their crucial project management contributions. Expressing gratitude towards supporters like neighbor Justin and the Dialed Dirt crew, Rhett also acknowledges the vital financial backing from investors such as Scott, highlighting a continued focus on post-opening profitability. Rhett’s plans to optimize returns for investors through property sales underscore his business acumen and dedication to ensuring Station Mountain’s long-term prosperity. In a fascinating turn, Rhett steers the conversation towards discussing the enticing investment opportunities associated with a property primed for a bike park transformation, aptly named the ‘cattle old meadow hunting property.’ Investors stand to reap various perks, including free ranch maintenance, upgrade privileges, hunting rights, and a share of profits, underscoring the attractive returns this venture offers. Rhett’s enthusiasm extends to a prospective collaboration with SpaceX in South Texas to develop a bike park, buoyed by a vision to surpass premier establishments like Whistler in quality and appeal. The overarching goal of leaving a lasting positive imprint through entrepreneurial pursuits and charitable endeavors resonates strongly throughout this enriching discussion.