In this week’s episode of “The Dot Connectors”, we interview Brigitte Kaps, CEO & Founder of Rent a PR. Brigitte previously worked as an investment banker before moving into corporate communications in-house. Thereafter, she set up her current business; Rent a PR. Her company is disrupting the PR industry by offering an alternative to the retainer-led approach and is changing how entrepreneurs establish their voice and launch/elevate a brand.
During this episode, we talk about the art of communication as a business - including storytelling and knowing when not to invest in PR. We also talk about the IPO process and where the PR focus should be the day after the listing takes place. Finally, we talk about the hero and the villain for businesses trying to build a brand; social media - and the role it can play in raising the profile of entrepreneurs.
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