Behind The Brand: Episode 012 - Be Kind, Please Rewind
In this week's episode, Jason Hewitt details the events that led to the rise of a great American brand in family entertainment that no longer exists, and a company that developed in the wake created in its absence. The bigger they are, the harder they fall, and this giant of the movie rental industry made one too many miscalculated errors that ultimately cost it it life, paving the way for its competition's success.
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