Today we’re chatting with Raphaël Paulin Daigle, the CEO and Founder of SplitBase, a luxury retail consultancy, specifically focused on conversion rate optimization (CRO).
Raphaël and his team have worked with some of the biggest brands in retail including L’Oreal, Frank and Oak, and many more.
Raphaël joins us to share his story, how he got into commerce, what motivated him to launch SplitBase, how he managed to get his first retail brands as customers, why conversion rate optimization (CRO) is important, common mistakes retails brands of all sizes make (and how to avoid them), and much more.
So let’s get started!
Important Links:
Raphaël on Twitter
Raphaël on the web
SplitBase on the web
Franco Varriano on Twitter
Franco Varriano on the web
Resources Mention In The Show:
CXL Institute
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