CMO roundtable-How Can Brands Engage Consumers in 2018 and Beyond?
Key topics of this amazing women-led round table include:
- How marketing spend is changing
- Reaching consumers in a world where media consumption is increasingly personalized
- Brand safety
- As ads become commerce enabled how does it change marketing
- How do brands transform into content creators
Round table speakers:
Joanna Lord CMO, Classpass
Pam El CMO, NBA
Emily Culp Former CMO, Keds
Linda Boff CMO, GE
Christina Carbonell Co-Founder, Primary.com
Moderator Rich Greenfield TMT analyst, BTIG
Read our companion piece post here.
Builders is hosted and produced by Laila Oweda.
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