The Marketing Futurist Podcast
Business:Management & Marketing
EP 016: Working With Clients As A Marketing Consultant With Jacob Warwick
In this episode, we talk to Jacob Warwick, who has a background working in marketing and startups in Silicon Valley for 10 years. His roster of clients is vast, including Director of Marketing positions for Xerox, and Under Armour.
We discussed:
Setting client expectations for reasonable results Showing value to clients right away by tracking engagement metrics, setting benchmarks and goals Educating clients during the discovery phase The advantages you have as a marketer because you know your clients best, vs. a consultant who is coming in new. Be sure to put yourself directly in your customers’ shoes by talking to them, rather than thinking you know what they want Understanding what resources you have at your disposal to achieve the outcomes your clients desires
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