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Podcast: Adam St John Lawrence | Improvisation for Innovation
“We are going to break your ideas”. Adam uses improv theatre techniques to drive design and innovation and is the co-initiator of the world’s largest service innovation event, the 48 hour Global Service Jam.
In this interview we discuss how Adam brings his skills in theatre, marketing and design together with improvisation. Using the ‘yes and’ in service design, showing client’s how to embrace uncertainty, understand the world they sell to and deliver a better product and service. We touch on the subjects of conformation bias, big ideas versus cheap experiments and allowing flexibility within structure.… Continue Reading
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