Creator Stories - by Prewrite.com
Business
Told any good stories lately?
No? Well you might want to start.
Stories are more than simple fairy tales. Turns out, they actually alter our brains, and can even change the way we think and act.
Storytelling is a community act that involves sharing knowledge and values. It's one of the most unifying elements of mankind, central to human existence, taking place in every known culture in the world.
Here’s the psychology behind stories, and how you can craft a story for your brand that engages your customers and drives conversions.
The Psychology of StoriesYour brain is programmed to recognize patterns of information (human faces, letters, music notes, etc.) and assign them meaning (your mother’s face, the alphabet, the Star Spangled Banner, etc.)
Stories, too, are recognizable patterns, and we use them to find meaning in the world around us. We see ourselves in them, and the stories we hear become personal to us.
Stories are so near and dear to us, in fact, that we even invent them when they’re not actually there.
In 1944, 34 Massachusetts college students were shown a short film with two triangles and a circle moving across the screen. They were then asked to describe the scene. All but one described the movements with elaborate, human narratives, including:
This study demonstrates our tendency to personify abstract shapes and seek ourselves in the objects around us. This is called pareidolia, or “the imagined perception of a pattern or meaning where it does not actually exist.” It’s what happens when you see a face in an electric outlet, or when you see shapes in the clouds.
Basically, we’re obsessed with the human story and want to hear it all the time.
Why are we so in love with human stories? Because they activate our minds. Stories can activate parts of our brains that give us sensory experiences and influence our way of thinking.
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