Business:Marketing
In Part 2 of our new series, "Influencing Stakeholders and Building Consensus", we discuss taking the "middle road" to achieve unity and win support with Paul Furiga, President & Chief Storyteller of WordWrite, and author of "Finding Your Capital S Story, Why Your Story Drives Your Brand".
In this episode, Paul discusses the idea of the Capital S story, the "Language of Trust" and helping clients who are experiencing conflict with our host, Joy Scott.
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