Blockbuster Event Success at 20th Century Fox with Claire Bryant

From The Martian to Ice Age, discover how events and experiential are the vital to promoting and engaging with potential movie goers, and ultimately box office success. From making it snow in London for the launch of Ice Age to creative collaborations with brands and partners, Claire has done it all. This episode is great for anyone wanting to go behind the scenes and understand how to balance stakeholder expectations and still deliver big on creative concepts.