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U-Talk – Marketing und Kommunikation
Business:Marketing
Folge 7: Wie geht B2B-Marketingkommunikation?
Ein Gespräch mit KUKA Brand Manager Lorenz Löbermann über die Liebe zu Technik und Innovation, die Rolle der Marke in der Industrie, die Zukunft digitaler Messen und warum Sponsoring mit Timo Boll Sinn macht.
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