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Rygterne svirrer igen i år: Kommer Amazon til Danmark eller ej?
Siden oktober 2020 har svenskerne kunnet shoppe igennem på Amazon.se. I dette afsnit af Handlekraft kigger vi på, hvad den danske detailbranche kan lære af Sverige og andre europæiske landes erfaringer med internetgiganten. Og hvorfor du lige så godt selv kan smide dit brand på Amazon, inden andre gør det.
Medvirkende: Søren Kipling, direktør i be-ahead & Jesper Boysen, direktør i POWER.
Vært: Mads Haukrogh
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