“I wanted to create this platform and group where women can come together in safe spaces and they can network, they can find job opportunities, and just have an open dialogue,” says Ash Eliot, founder of Women of the Bevolution. With 3 years of experience in the beer industry (plus over a decade in the music industry) and a passion for promoting equal opportunity, Ash is no stranger to advocating for so-called “problem performers.”
After working in the beer and alcohol world for a few years, Ash encountered some glaring issues with equal opportunity in the industry. Considering that many of the companies in question are run primarily by men, Ash decided to take matters into her own hands. She founded Women of the Bevolution, a hub for women in the beer industry looking for guidance and resources for fair treatment. After Brienne Allan, a brewer formerly of Notch Brewing, shared stories about women’s mistreatment in the beer industry via her Instagram @RatMagnet, Ash teamed up with Brienne to launch Brave Noise, a global beer collaboration working to create a safe and discrimination-free beer industry.
Tune into this week’s episode of Problem Performers as Ash Eliot and host Rebecca Weaver dive deep into how women and people of color are marginalized and targeted when working in the beer industry. Learn more about why open dialogue is crucial for all brewery professionals, how an angel shot can save your life, and why it is crucial for consumers to understand a brewery’s code of conduct before becoming a customer.
Quotes
• “I wanted to kind of create this platform and group where women can come together in safe spaces and they can network, they can find job opportunities, and just have an open dialogue.” (03:39-03:50)
• "It's a lot of white males who started these businesses. They were homebrewing. They were like, ‘I'm just gonna start a business.’ But they don't know how to manage people, how to create a safe environment for women, how to support them, and have these resources and have, you know, code of conduct and an HR.” (10:19-10:38)
• “Women drink beer, women brew beer. I mean, women do everything.” (13:30-13:38)
• “Consumers need to know what they're investing their money and time into. And hopefully it is into breweries that want to change and change this industry with us.” (16:52-16:59)
• “Women that are going into these workplaces to interview for jobs...you have a right to ask how this environment is. What is your code of conduct? Behind the scenes, is it inclusive? Are there other women working here? What is your HR policy in terms of reporting situations? These are all normal questions. We need to make this normal. It should be normal." (25:06-25:40)
• “In terms of the future, I'm really optimistic and hopeful that women will leave these toxic places if they're not getting the support they need and collab with other women, start their own business, find male allies, who are supportive. Eventually I want to be part of that. I want to support them.” (39:15-39:42)
Links
Find Ash on Instagram @womenofthebevolution and at https://womenofthebevolution.com
Check out Brave Noise at https://www.bravenoisebeer.com and read up at https://www.forbes.com/sites/taranurin/2021/07/14/ratmagnets-new-collaboration-brew-aims-to-make-the-beer-industrys-metoo-moment-last/
Need support for a harassment situation as a customer or employee?
Rape, Abuse, Incest National Network: RAINN.org (800-656-HOPE)
Info about Angel Shot: pos.toasttab.com/blog/on-the-line/angel-shot
Info about Ask for Angela: askforangela.org.uk/
Connect with a coach at https://www.hruprise.com/
For a transcript of this episode, visit www.hruprise.com/podcast/episode-02
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