THE SURGE OF E-COMMERCE IN AFRICA
The increasing access to the internet sees a rapid emergence of e-commerce businesses across Africa eager to tap into the continent’s growing middle class, who have money to spend and whose shopping habits have changed due to the coronavirus pandemic.
I am joined by two outstanding entrepreneurs making their mark on the African continent for more insight. Ron Kawamara, CEO, Jumia, Uganda, and Paul Orajiaka, CEO , Aldon toys, based in Lagos Nigeria.
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