Episode 9: Sukhinder Singh - Founder of The Whisky Exchange

In this episode of our Dealmaker Podcast series, we talk about the sale of The Whisky Exchange to the world’s second-largest wine and spirits seller, Pernod Ricard.

Jo Sheerin is joined by Sukhinder Singh, Founder of The Whisky Exchange, and Rob Baxter from KPMG as they discuss the decision to sell the business and the challenges they faced along the way.

The Whisky Exchange was founded in 1999, and grew from being a small shop in West London to the internet’s number-one specialist retailer of whisky and other spirits, now serving thousands of satisfied customers every week.

Sukhinder speaks about his journey from building the initial customer base to dealing with competition from companies like Amazon, and then deciding to sell the business he was passionate about.

We go behind the scenes of this exciting deal as Sukhinder and Rob share their experiences of selling the business, and provide useful advice to others considering doing the same.