Tales From The Agency Side: Brian Jacobs

It’s Episode 4 of The Leaf Colectivo and we’re joined by a bona fide advertising legend! Brian Jacobs of BJ&A has over 40 years experience in the industry, working at the highest levels of advertising, media and research agencies including Leo Burnett, Carat International, Universal McCann and Millward Brown. From pioneering brand sponsorship on UK television to the dangers of over-reliance on data at the expense of memorable creative content - taking in classic PG Tips ads, the formula for Coca-Cola and the Teletubbies along the way - our conversation with Brian is an unmissable masterclass for any brand builders. Welcome!