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Join Ads Marketplace to earn through podcast sponsorships.
Manage your ads with dynamic ad insertion capability.
Monetize with Apple Podcasts Subscriptions via Podbean.
Earn rewards and recurring income from Fan Club membership.
Get the answers and support you need.
Resources and guides to launch, grow, and monetize podcast.
Stay updated with the latest podcasting tips and trends.
Check out our newest and recently released features!
Podcast interviews, best practices, and helpful tips.
The step-by-step guide to start your own podcast.
Create the best live podcast and engage your audience.
Tips on making the decision to monetize your podcast.
The best ways to get more eyes and ears on your podcast.
Everything you need to know about podcast advertising.
The ultimate guide to recording a podcast on your phone.
Steps to set up and use group recording in the Podbean app.
One Eye Deer: Marketing Stories for Professional Growth
Business:Marketing
In "EP 11: You Must Spend Money to Make Money" of the “One Eye Deer” Podcast, we learn the importance of spending money to make money and how much is needed to invest into a business.
Recently, an acquaintance in Malaysia contacted our KL office with the desire to start a business in KL or Selangor.
It is a B2C (business to consumer) to sell services directly to end clients. The nature of the business requires a physical location that caters to customers.
The acquaintance had done her own projections and calculated her initial capital outlay and monthly expenses needed to operate her business.
When we heard these figures, we immediately felt it was tremendously undervalued.
We did our own rough projections based on our experience and took the following costs in mind. Our projections for capital needed was more than twice projected and monthly expenses were almost 3 times as much as hers.
Unfortunately, the acquaintance felt our projections were too high and not realistic. And that her figures were viable.
So is it really necessary to spend first in order to generate more revenue for your business in the long run?
Join certified marketing management consultant, J C Sum, as he talks further on whether you must spend money to make more money.
Subscribe and listen to all One Eye Deer episodes on Apple Podcasts, Spotify, Google Podcasts, or your favourite podcast app.
About One Eye Deer:
The One Eye Deer podcast is produced by Evolve & Adapt, an award-winning strategy & digital consulting firm based in Singapore and Malaysia.
If you are looking to build your brand and generate massive leads and sales, book a marketing consulting call at EvolveAdapt.com
The “One Eye Deer” mascot was designed by Eugina Lee (IG : lee.eugina) based on the concept developed by J C Sum.
One Eye Deer theme performed and produced by Darren Teh, An Honest Mistake
Adapted from "Do-Re-Mi", “The Sound of Music”. 1959 Rodgers and Hammerstein.
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