What does it mean to be the leader of the European Capital of Culture (or any large-scale endeavour)? What are the gains? What does one need to sacrifice? And what is important at the end of the day?
A conversation with Virginija Vitkienė, the CEO of Kaunas 2022. A person who defeated and still defeats probably all of the cliches and stereotypes connected to being the “director of ECoC”.
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