Jennifer Rainnie, on authenticity and loving what you do

Jennifer Rainnie took her favorite word when she was in her twenties and turned it into the brand name of her fashion forward business, Malvados. Women-owned and operated, and designed in Vancouver B.C., Malvados creates footwear “for the wild at heart, the thrill seekers and the courageous dreamers.” Rainnie was inspired by her love of music, adventure, and travel.

“Loving what you do will really lead to your success,” says Rainnie.

She joins Manjit Minhas on A Wealth of Women’s Stories to discuss her outlook on life, her path to entrepreneurship and her volunteerism. She’s raised more than $1.8 million for the Heart and Stroke Foundation and thousands more for other charities. She's one of the co-founders of Jewels for a Cause, raising funds for charities such as Kidsport, YMCA Camp, B.C. Cancer Foundation, and the Leukemia and Lymphoma Society of Canada. Most recently, she served on the board of Small Business B.C. and is a regular guest presenter at Kwantlen Polytechnic University in the fashion design and marketing program, and also, has sat on their advisory board.

Topics they cover include:

• 0:00: Jen’s Story: “It doesn't seem like a natural path from competing in windsurfing and teaching snowboarding to a career in fashion retail.”
• 6:20: Experience as your key to success: “It's a really great way to become successful, to get paid to learn.”
• 12:30: Embedding your values into your business: “We all share a similar commitment to the brand and what it stands for.”
• 16:40: The importance of authenticity: “People are craving loyalty and trust, and they also seek things that align with their values.”
• 27:10: The impact of volunteerism + socializing: “The height of your success is equal to the depth of your gratitude.”

Presented by IG Wealth Management

Learn more at ig.ca/women

The views, information and opinions expressed are those of the featured guests, and not necessarily those of IG Wealth Management