Navigating the Dynamics and Success of Promotions: Strategies for Profit in Today’s Retail Landscape

This episode focuses on promotions in retail and how to leverage vendor funds in times of pricing battles. Our host Stefan Hilger and guest Bruce Sholes, Global Solutions Director at SAP discuss strategies and approaches to help retailers effectively utilize promotions in the midst of pricing battles and competitive landscapes. Listen and learn how vendor funds can be leveraged to enhance retail strategies, optimize margins, and navigate the complexities of the contemporary retail environment.