RITE AID’S Jeanniey Walden on the Synergy of Authenticity, Inspiration, and Relatability in Retail Environments
On today’s episode of The Retail Experience Show, Bobby speaks with Jeanniey Walden, CMO of RITE AID and Ice Cream Executive at Thrifty. They discuss how Jeanniey's acronym AIR (authenticity, inspiration and relatability) is key to drive a successful marketing strategy, how RITE AID makes consistent service across locations part of their company culture, and how the company is incorporating the online experience into their business.
They also discuss the future of brick and mortar stores and how they can stay relevant with innovation.
Topics discussed:
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