Episode 13: Embracing opportunities and the power of sponsorship with Latané Conant

In this SaaSy  episode, host Annie interviews Latané Conant, a leader MarTech and CRO of 6Sense. They explore Latané career evolution from CMO to a customer success and revenue alignment role as CRO. Latané discusses the importance of customer empathy, maintaining a strong voice in strategy, and the trend of marketing reporting to sales. She shares her personal journey, overcoming dyslexia, and the significance of hard work, supportive colleagues, and sponsors.