AI in Marketing: Research and Content Creation with Lauren Colana

In this conversation, Lauren Colana joins Mordy Hackel to discuss the ideas of vision and leadership for new and growing companies, particularly in the financial services industry. She shares her journey from being a data visualization specialist to starting her own firm focused on alternative asset management. Lauren emphasizes the importance of taking risks, learning from failures, and embracing the journey of entrepreneurship. She also highlights the value of relationships, creativity, and teamwork in her work as a fractional CMO. Additionally, Lauren discusses the role of AI in marketing, particularly in research and content creation. The conversation explores the use of AI in marketing and the challenges of maintaining brand consistency in a regulated industry. The guests discuss the current usefulness of AI in marketing and its potential for future development. They also emphasize the importance of human creativity in areas such as design and content creation. The conversation touches on the value of brand consistency and the impact of compliance regulations on marketing strategies. The guests share their insights on the evolving role of technology in the financial services industry and the challenges and opportunities it presents.

 

To support our show please visit our sponsor:

Ventures & Visionaries is delivered to you by KJ Technology. Having the right managed IT partner will help you navigate technological complexities with confidence. To drive innovation, enhance security, and streamline operations please visit https://kjtechnology.com