Is Your Website Speaking to Users, or Just Tracking Clicks?

Today’s online customers expect seamless, intuitive digital experiences. But how well do you really understand what they need—or where they’re experiencing friction? In this episode, I sit down with Scott Voigt, CEO of FullStory, to unpack how behavioral data is redefining what’s possible for businesses aiming to understand customer interactions beyond basic click tracking.  

Scott explains how companies can capture a more complete view of user behavior by listening to signals like "rage clicks" and "dead clicks," allowing them to spot issues, eliminate friction, and personalize interactions in real time.We dive into how these insights help businesses move past assumptions, using real data to improve engagement, conversions, and overall satisfaction.  

Scott also discusses the role of AI in interpreting these complex data patterns and explains why behavioral data is crucial for building digital experiences that are not only effective but also privacy-conscious. 

Scott brings clarity to a complex, challenging area of business and offers actionable insights for any tech leader interested in transforming their digital experience strategy. This episode is essential for anyone looking to harness the power of behavioral data to create websites that do more than track clicks—they actually connect with users. 

 

Links  

 

• FullStory - https://www.fullstory.com/  
• FullStory Blog - https://www.fullstory.com/blog/  
• Follow Scott Voigt - https://www.linkedin.com/in/scottmvoigt/