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Minds of Mortgage

Minds of Mortgage

Business:Marketing

E13 - Amit Ghole - One Screen Mortgage Origination is the Future

E13 - Amit Ghole - One Screen Mortgage Origination is the Future

2024-11-25
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If you attended a Digital Mortgage event in the past decade, you may have thought, “Why hasn’t anyone combined these systems into one?” you, Amit Ghole, and I should be friends. Amit, the CEO of Inflooens, entered the mortgage industry as an outsider but brought extensive experience in Salesforce solutions from major corporations. His journey into mortgages began with his frustrating experience as a consumer when, over two decades, he went through eight loan originations with little evidence of technological advancement. Initially, Amit’s vision was to create the best mortgage CRM in the world, but he and his team soon realized that the industry required more than just another database sending out drip campaigns.

Through market research and feedback, the team identified an opportunity to address the fragmented nature of mortgage technology systems, often leading to poor experiences for employees and borrowers. As a result, they developed a unified platform that consolidates mortgage operations onto a single screen, making enterprise-grade technology accessible through a subscription model. Inflooens can serve as both a point-of-sale system and a broker loan origination system, with the ability to integrate seamlessly with existing loan origination software (LOS) platforms. This integration reduces the need for loan officers to manage multiple system logins by providing one unified interface.

Additionally, the platform’s approach to data consolidation allows companies to build comprehensive customer profiles and identify targeted opportunities. This shift in focus transforms the industry from transactional, rate-centric interactions to value-based relationships that prioritize long-term financial planning and address customer needs.

Amit discusses how artificial intelligence (AI) will function as an enablement layer rather than replacing human roles. He points out that certain regulatory aspects of mortgage lending will continue to necessitate rules-based systems to ensure transparency and prevent bias. Simultaneously, AI can enhance efficiency in product recommendations and service optimization.

Looking ahead to 2025, Amit believes the mortgage industry is entering a new era of disruption in loan origination and sales. He views the current market cycle as a reset period, with higher volumes potentially accelerating the adoption of new technologies and approaches to mortgage lending. This is a conversation you won’t want to miss!

view more

More Episodes

E21 - Laura Brandao - Making Bold Mortgage Moves
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E20 - Eddy Perez - Overcoming Adversity Through Positive Leadership
2025-03-31 4
E19 - Ashley Yarabinec - The Priceless Impact of Mortgage Mentorship
2025-03-04 18
E18 - Christy Soukhamneut - Why Originators Need to Think About Their Audience
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E17 - Mo Gatling - Why Originators Need to Think About Their Audience
2025-02-03 13
E16 - Liz Short - 2025 Mortgage Marketing Mistakes to Avoid
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E15 - Taylor Stork - 2025 Mortgage Forecast
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E14 - Scott Reise - 2025 Recruiting & Mortgage Leadership
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E12 - Geoff Zimpfer - Honest & Real Realtor Relationships
2024-11-07 4
E11 - Greg Sher - The Future of Mortgage Lending: Innovation, Relationships, and Market Evolution
2024-11-07 6
E10 - Anthony Casa what led him to create UMortgage and how he defines success in life, business and for others.
2024-10-05 3
E09 - Joe Wilson shares his deep understanding of the intersection between mortgages and social media, offering listeners an exclusive insight into how digital platforms can be leveraged.
2024-10-05 4
E08 - Kayla Kallander, a visionary and trailblazer in the mortgage arena. With her distinctive talent for merging authenticity with social media savvy, Kayla shares insights on engaging audiences.
2024-10-05 6
E07 - Hailey Rice, Chief Legal Officer at Total Mortgage. With a dynamic background that includes roles as general counsel, chief compliance officer, and fintech product leader.
2024-10-05 3
E06 - Robin Clayton is a seasoned Digital Strategy Leader at PRMG, where she excels in MarTech, Marketing Operations, Communications, System Implementation, Marketing Automation, Social Media...
2024-10-05 3
E05 - Michael Hammond shared that the most fulfilling aspects of his job revolve around helping companies grow and innovate.
2024-10-05 1
E04 - Dave tells the riveting story of his entry into the mortgage sphere, driven by necessity, ambition, and a fortuitous meeting.
2024-10-05 2
E03 - Mastering Mortgage Tech and Financial Literacy with Brian Vieaux
2024-10-05 2
E02 - The Transformative Potential of Vulnerability in Female Leadership with Ashley McKenzie-Sharpe
2024-03-20 7
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