Create Your Own Success

The Super Connector in Motorsports Marketing Cindy Sisson shares stories of women who established their own niches and businesses within the motorsports industry, paving the way for future generations. 

Motorvate Episode 6 - Create Your Space: Cindy Sisson

Show Summary: In this inspiring episode of Motorvate, host Angie Skinner sits down with Cindy Sisson, Executive Director of Women in Motorsports North America (WIMNA), to discuss how women can carve out their own space in the motorsports industry. Cindy shares her incredible journey, including her early days in motorsports marketing, her work with iconic brands like Gatorade and Ray-Ban, and the innovative programs she has launched to elevate women in motorsports. From her super-connector nickname to her work with major sponsorships, Cindy offers invaluable insights into how networking, advocating, and collaborating can drive success.

Key Points:

1. The Power of Connection: Cindy's ability to connect people and brands has shaped her career, from building one of the first marketing teams at Roush Racing to securing sponsorships like Ray-Ban for NASCAR drivers.
2. Breaking Barriers for Women in Motorsports: Cindy discusses her commitment to supporting women in motorsports, from creating educational summits to championing female drivers and professionals at all levels.
3. Innovative Career Building: Cindy's entrepreneurial mindset has led to unique initiatives, including organizing the first-ever women-only Ferrari test drives and producing award-winning documentaries on female pioneers in motorsports.

Takeaway: Cindy Sisson’s story is a testament to the power of persistence, networking, and giving back. She emphasizes the importance of collaboration and how, by creating opportunities and supporting one another, women can break through barriers in traditionally male-dominated industries like motorsports.

 

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