Straight from the producers mouth to a PR campaign near you... we were lucky enough to catch up with Chris Bendall, a producer on Australia's Channel 9 breakfast program TODAY.
Diane Falzon for media monitoring company www.slicemedia.com.au, asked him the following questions:
-Where do you source the majority of your stories from?
-What makes a good press release into a great press release?
-Is it important for a PR practitioner to approach TV producers with a plethora of ideas/angles or to present the bare bones and allow the TV producer to create the story?
-How should a publicist proceed with a cold call to a producer for a story pitch.
-What are your top three tips to a publicist in making the pitch more enticing to the producer?
-What puts a producer off immediately from a publicist who delivers a bad pitch?
-What are the three key ingredients to a great story pitch?
-Is a telephone pitch better than an email pitch?
-How is relationship building an important element to succeeding in TV?
-What differentiates strategic publicists to stalking publicists?
-What has been your worst experience with a publicist?
-What does a publicist need to do to make a producer’s job easier?
-Has the ‘pitch’ changed over the years? If so, how and is it for the better
Tracking the media, monitoring the message