Daniel Day is Snowflake's Sr. Marketing Manager, ABM. That's right, someone whose sole responsibility is managing ABM marketing strategy and programs. This insightful and controversial podcast covers the following topics:
- What led to Daniel’s ABM Strategy at Snowflake
- Why Daniel feels that ABM is a better strategy than the traditional Demand Funnel framework
- How ABM fosters tighter alignment between Sales and Marketing
- The process for establishing targets for sales teams
- Why ABM can be easier for driving growth than traditional demand generation
- When is it the right time for a marketing team to have a person dedicated to ABM strategy and programs
- Snowflake's ABM Target Strategy
- Measurement approaches and KPIs for ABM
- Advice that Daniel would give to his former self if he was embarking on ABM all over again