How to Use Social Media As a Listening Tool & Improve Your Client Service w/Marki Lemons-Ryhal

 

Thanks to social media, we now have real-time information about our prospective clients. How do we leverage social media as a listening tool? How can we bridge direct mail and Facebook advertising to increase lead generation? On this episode, agent and international speaker Marki Lemons-Ryhal shares on referrals, client service. and social media.  

With social media and technology, we get to develop sustainable systems based on research because people tell the internet everything. -Marki Lemons-Ryhal

 

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3 Things We Learned From This Episode

Social media is a great market research tool

Nowadays people share a lot about their lives on social media, and it can actually help us know who wants to buy or sell. Use social media as a way to learn more about your target market and tailor your approach and communication.

 

Use offline and online marketing strategies together

When you send out direct mail, you can make it more effective by pairing it with Facebooks ads. All you have to do is put out ads to the same area after they receive your direct mail. This will help you touch more people and actually increase people’s familiarity with you.

 

Find your strongest point and work your niche

When it comes to serving your clients, the first and most important step is to figure out who you are best suited to serve. From there, you can determine your strategy and approach to ensure that you communicate with them in a way that suits them. Remember: top producing agents go after a niche.

 

20 years ago, we were just paying for email addresses and telephone numbers. Because of social media, people have now brought us into their homes, and they share a lot with us. This is valuable information and it is important for us to invest in social media. Spend at least one hour a day, because it isn’t just a marketing tool; It’s also lead generation, means of communication, and a way to better serve your clients.

Guest Bio-

Marki is a Realtor, Speaker and the Director of Education at EXIT Strategy Realty. She is a Social Media Speaker and Facebook Live Host who provides Social Media Education and Strategies to REALTORS®. Go to https://markilemons.com/ for more information.