Business:Management & Marketing
Growing Canada's Largest Free Music Festival - Marketingedge Magazine
Have you wondered how a local event grows to international exposure? Are you interested in the Canadian music scene? Do you have questions about the staying power of branded merchandise?
JP talks with Myles Rusak, director of the Burlington Sound of Music Festival, about the 40th anniversary of Canada's largest free music festival, the incredible support of the Burlington community and the value of sharing the event brand
It is Free