Brand Purpose: Your Key to Business Success During the Pandemic and Beyond with Denise Roberson
Brands with purpose are more resilient than others, according to Denise Roberson, Chief Purpose Officer of TWBA/Chiat/Day. In this episode, she provides evidence of the strength that comes from brand purpose. She provides examples of how purpose has guided the decisions and actions of some of our most iconic brands. And Denise shares how you can lean on your purpose to make quicker and better decisions.
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