It's all about the brand

I’ve spent well over 30 years working in advertising and marketing, and it’s been great fun… and still is.

But one thing that became clear to me early on… is that all this marketing and communications activity… all boils down to one thing.

"It’s all about the brand."  Because the brand is the business and the business is the brand. So if you want to work on the brand - start by working on the business.

In this episode we we discuss what these strange things we call brands actually are, and why they're so important.