Joanna Penn (@thecreativepenn) is one of the leaders in helping self-published, or I should say "indie" authors, find their way. She has been self-publishing since 2009. She's written 27 books under 3 different pen names, and she earns a multi-six-figure income.
She writes about writing and running an indie author business at thecreativepenn.com, and she has a podcast called The Creative Penn.
Regular listeners know that I recently self-published for the first time. In the process of self-publishing, I've discovered a whole new world.
I used to think that self-publishing would be a step down for me. After all, I had a traditional publisher for my first book. It was nice to have the vote of confidence, and the advance check, from the publisher. And it was nice to have the support on editing, design, and distribution.
But it turns out there's more and more opportunity in self-publishing. You have full control over your writing, and you're going to be responsible for your most of your marketing anyway. You actually have more control over that as a self-published author.
There are more six-figure authors than ever. A recent survey from Written Word Media found that, in 2017, the number of authors making $100,000 or more jumped by 70%.
In this episode, you'll learn:
Why is "self-published" the wrong term. I keep saying "self-publishing," and I'll probably keep saying it, but Joanna prefers the term "indie author." Why is that? How can you hit the New York Times' best-seller list as an indie author? Joanna has done it. She explains why she thinks it's not such a big deal. Why have pen names? As I said Joanna publishes under three different names, which I think is a very cool and interesting way to break down creative resistance. But I was surprised to hear why she does it.Buy The Heart to Start on Amazon You have something to offer the world. Break through fear, self-doubt, and distractions to finally make it real. Buy The Heart to Start.
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Show Notes: http://kadavy.net/blog/posts/joanna-penn-podcast/
308. Why I Quit Podcasting
307. A.I. Can't Bake
306. Summary: The Triumph of Doubt by David Michaels
305. Hedgehogs and Foxes
304. Too Many Ideas, Must Pick One
303. Livestream/AMA: Publishing Outside Amazon, Focusing Curiosity, and Mind Management
302. The Four Sources of Shiny Object Syndrome
301. 1,500 Words on Writing a 5-Word Tweet
[Bonus Patreon Preview]: Coffee w/ Kadavy #4
300. The Mechanics of Media
[NOTE] Submit your questions for the upcoming AMA/Livestream! (kdv.co/ama)
299. Why Make Predictions? (and How)
298. Kellogg's 6-Hour Day
297. Desire Paths
296. Beyond Vulnerability
295. Summary: The Prince by Niccolò Machiavelli
294. Sure Bets and Wildcards
293. Carrots, Sticks, and Blinders
292. Summary: The Network: The Battle for the Airwaves and the Birth of the Communications Age, by Scott Woolley
291. The Project Halfpipe
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