Russell Brunson is the founder of ClickFunnels and the author of three books: Dot Com Secrets, Expert Secrets, and his most recent book, Traffic Secrets. He was also a guest on episode three, where he talked about how to outline a book. To date, Russell has sold hundreds of thousands of copies of his books. Today we are going into how Russell is conducting his launch for book three of his trilogy.
As ClickFunnels grew, his business became less challenging and less exciting. For Russell, “Selling books extend my message more than anything else I’ve ever done.” Although never planning to write a trilogy, however, when he was offered to purchase Traffic Secrets from another offer, he realized he could easily create a trilogy series.
Russell brings us through his journey of writing, rewriting and republishing his books in hardcover. He tells how he revised his first two books while publishing the third in his series. Then, with his first advance from his new publisher, he realized he had to buckle down and write the third book by the deadline.
Although COVID has affected his book launch, his click funnel is sending thousands of people to his site, which is converting at a rate of 20,000 books per month sold for his latest edition. His book launch includes three phases, which involve social media, interviews on podcasts, and long-form content.
Listen in to find out how COVID affected his book launch, how he is using his click funnels, and the types of ads he is using for his funnel. Learn how Russell is using the content of his book to drive traffic to his book, the short term and long term strategies you can use to promote your book, and Russell’s plan to add radio, infomercials and social media buys into his three-phase book launch.
Show Notes
[02:37] Why books are the hardest project for Russell to make happen. [03:46] Did Russell plan to have a trilogy from the very first book? [06:06] Each book has its own stand alone funnel and how he manages his book funnels. [08:25] How he manages so much content in a very short amount of time. [11:12] Russell’s team and how they assisted him in writing his book. [13:48] The launch plan for his new book Traffic Secrets. [15:49] Phase II of his book launch and how COVID affected his launch, focusing on email traffic. [17:29] Phase III of his book launch, which includes interviews on podcasts and social media. [18:49] Short term and long term strategies for promoting your book. [20:50] How to buy ads to target your market on other channels and platforms. [25:43] Email marketing and click funnels. [26:42] Russell’s thank you pages and how they lead into more sales. [27:39] How Russell and his team have designed click funnels to be mobile-friendly. [30:12] Lessons he has learned from writing his three books in his trilogy.Links and Resources
Self-publishingschool.com Spsfreetraining.com Circle of Profit Recorder Plus Self Publishing School Episode 003 Video Expert Secrets Russell Brunson on the Web Russell’s podcast Marketing Secrets His three book trilogy and web classesSPS 162: How Are You, Really? - Behind The Scenes Of Writing & Launching My First Book with Jenna Kutcher
SPS 161: Sneak Peak: John C Maxwell Interview from AAL
SPS 160: Quitting My Corporate Because Of My Book with Mick Spiers
SPS 159: How To Get A Multi 6 Figure Advance With Your First Book with Brian Dixon
SPS 158: Lessons Learned In The Trenches Helping 1,000’s Of Authors with Brett Hilker
SPS 157: How To Write & Publish A Memoir That Makes A Difference (Behind The Scenes Of The SPS Coaching Process) with Kerk Murray
SPS 156: Enneagram For Authors: Using Your Enneagram Type To Write & Publish A Better Book with Ian Morgan Cron
SPS 155: The Happy Hustler’s Guide To Writing And Marketing A Book Without Burning Out with Cary Jack
SPS 154: Publishing A Faith-Based Book That Inspires Action & Spreads Your Message with Aaron Schafer
SPS 153: Writing A Children’s Book For Your Kids - How To Do It & Why You Should with Josiah Fogle
SPS 152: Let It Be Easy: Using Publicity & Instagram To Sell Books & Grow Your Business with Susie Moore
SPS 151: Growing Your Influence & Selling More Books Using Instagram with Jordan Lee Dooley
SPS 150: Speak & Write With No Fear with Mike Acker (From Speaker To Author)
SPS 149: The 4 Tendencies of Bestselling Authors & Writing Great Books with Gretchen Rubin
SPS 148: Growing Your Real Estate Investing Business Using A Book with AJ Osborne
SPS 147: From Reading “Published.” To 50,000+ Copies Sold (How I Did It) with Rachel Richards
SPS Is Taking on Author-ity Figures: Who They Are & Exciting Announcement!
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SPS 145: What I’ve Learned Talking To 4,657+ Aspiring Authors with Matt Emmorey (Becoming an Author-ity Figure)
SPS 144: Start Writing Your Book TODAY with Morgan Gist MacDonald
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