Today, joining me is Chris Ducker, who is a keynote speaker and author of two books. His first book, Virtual Freedom, he had traditionally published, his second book, the Rise of the Youpreneur, is self-published. He is known as a Virtual CEO and regarded as an authority on virtual staffing and personal outsourcing. Chris is here to talk about using a book to build your personal brand and your business.
“For me, I believe that a book is one of the easiest and most important expert positioning strategies for anyone who wants to build a business based around their experience and expertise should act on - plain and simple.” This is the first action item he works on with coaching clients is to create and publish a book.
He knew that authoring his book would bring him more business. The trick was to put all the information he had in his mind into one definitive guide. Currently, his book has over 1000 five-star reviews on Amazon and continues to create monthly sales every quarter.
“We don’t give Virtual Freedom away, but we do pitch it as a great starting point for anyone who wants to learn how to work with virtual staff, and to learn how to hire support and run their business with a virtual team.” Chris considers his book a “tripwire product” to get the easy, low-dollar item out of someone to get them warmed up to his business. “I totally agree with qualifying a prospective customer.”
Chris recommends not to work on your weaknesses when building your personal brand, but to delegate them to others to get the job done. “Delegate your weakness and work with your strengths. Do the stuff that you’re good at but do it in a way that is uniquely your own path.” Completing this process with the right amount of transparency will build a community of people around you that will consume your content.
Listen in to find out why Chris put his face on the cover of his second book, why he self-published his second book, and his mistakes when publishing his first book.
Show Notes
[02:03] Why Chris writes his books and how he intentionally fits them into his business ecosystem. [05:39] Chris’ experience with traditional publishing. [07:27] Virtual Freedom launch party details. [08:27] How Chris strategically used his book in lead funnels and sales. [10:25] Using your book to prospect for future clients. [13:21] Why Chris’ book is the $20 business card for his company. [14:42] Why Rise of theYouPreneur is more of an aspirational book. [19:20] Should you put your face on the cover of your book? [23:48] Traditional versus self-publishing experience for Chris. [27:38] Chris wanted to be an example of how to self-publish your book to his students. [30:28] Have your foundations down before you build a personal brand. [34:40] Building a personal brand around you as a digital marketing strategy. [37:08] Advice for new authors.Links and Resources
Visit Self Publishing School Online SPS Free Training Course Circle of Profit Get Chris Ducker’s Book Coaching with Chris DuckerSPS 086: Building A Personal Brand That Sells More Books & Grows Your Business with Rory Vaden
SPS 085: How To Sell 50,000 Copies Of Your Book "Out Of The Trunk Of Your Car" with Carlos Whittaker
SPS 084: How To Write A Book At 8 Years Old That Sells 1,000's Of Copies with Emma Sumner
SPS 083: How To Turn Your Nonfiction Book Into A Children's Book (Advanced Publishing & Fulfillment Strategies) with Ellaine Ursuy
SPS 082: How To Use Guest Posting & Media To Sell Thousands Of Copies Of Your Book with Susie Moore
SPS 081: How To Turn Your Book Into A Movie with Hal Elrod (Miracle Morning Movie Behind The Scenes)
SPS 080: How This Radiologist Turned Sex Coach Launched Her Online Business To $100k in 9 Months Using Publicity with Sonia Wright
SPS 079: CASE STUDY: An Educator's Guide To Writing & Publishing An Award Winning Children's Book with Merideth Tullous
SPS 078: How To Write A Book Proposal That Gets You A Book Deal And A Big Advance with Chad Allen (What Agents & Publishers Are Actually Looking For)
SPS 077: From Writing In Prison To 4x New York Times Bestseller & 1M Copies Sold with Wahida Clark (How To Create Raving Fans With Your Fiction Series)
SPS 076: 0 to 450k Subscribers In 3 Years - Using YouTube To Grow Your Business & Sell More Books with Gillian Perkins
SPS 075: Using Publicity & Influencer Marketing To Sell NEEDTOBREATHE Albums And Grow A Treehouse Business with Seth & Tori Bolt
SPS 074: This One Quiz Funnel Will Sell More Books & Turn Readers Into Paying Customers (Better Than A Free + Shipping Funnel) with Ryan Levesque
SPS 072: Writing Great Fiction Using Beta Readers...And How To Build An Author Platform On YouTube That Sells Books with Jenna Moreci
SPS 071: Extreme Ownership, The Dichotomy of Book Publishing, And Using Publicity To Help Sell 2.5M+ Copies with Leif Babin
SPS 070: Keywords, Categories, & Using Amazon SEO + Publisher Rocket to Sell More Books with Dave Chesson
SPS 069: How A Former Circus Performer Unlocked The Author Advantage & Grew A 7-Figure Editing Business with Qat Wanders
SPS 068: Using Publicity & Speaking To Sell More Books & Grow Your Business with Sloane Ketchum
SPS 067: The Most Interesting Man In Book Publishing...25 Books Published, Prolific & Polarizing Writing, And What Kanye Taught Me About Book Marketing with James Altucher
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