Duct Tape Marketing? What is it? And how can it help you sell more books? Today I talk with John Jantsch about why you should be looking for marketing strategies...NOT tactics.
We also talk about:
-where you should start with the marketing strategy for your book
-tips for picking a traditional publisher, how to negotiate your publishing contract, and why it often makes sense to self publish instead
-his book The Referral Engine...and how to use a book to generate more referrals / grow your speaking
-what he learned from doing 300 podcast interviews to promote his book
John is a down to earth guy with great advice about the marketing fundamentals. If you're looking for down to earth marketing advice for your book...look no further! I hope you enjoy this episode.
SPS 086: Building A Personal Brand That Sells More Books & Grows Your Business with Rory Vaden
SPS 085: How To Sell 50,000 Copies Of Your Book "Out Of The Trunk Of Your Car" with Carlos Whittaker
SPS 084: How To Write A Book At 8 Years Old That Sells 1,000's Of Copies with Emma Sumner
SPS 083: How To Turn Your Nonfiction Book Into A Children's Book (Advanced Publishing & Fulfillment Strategies) with Ellaine Ursuy
SPS 082: How To Use Guest Posting & Media To Sell Thousands Of Copies Of Your Book with Susie Moore
SPS 081: How To Turn Your Book Into A Movie with Hal Elrod (Miracle Morning Movie Behind The Scenes)
SPS 080: How This Radiologist Turned Sex Coach Launched Her Online Business To $100k in 9 Months Using Publicity with Sonia Wright
SPS 079: CASE STUDY: An Educator's Guide To Writing & Publishing An Award Winning Children's Book with Merideth Tullous
SPS 078: How To Write A Book Proposal That Gets You A Book Deal And A Big Advance with Chad Allen (What Agents & Publishers Are Actually Looking For)
SPS 077: From Writing In Prison To 4x New York Times Bestseller & 1M Copies Sold with Wahida Clark (How To Create Raving Fans With Your Fiction Series)
SPS 076: 0 to 450k Subscribers In 3 Years - Using YouTube To Grow Your Business & Sell More Books with Gillian Perkins
SPS 075: Using Publicity & Influencer Marketing To Sell NEEDTOBREATHE Albums And Grow A Treehouse Business with Seth & Tori Bolt
SPS 074: This One Quiz Funnel Will Sell More Books & Turn Readers Into Paying Customers (Better Than A Free + Shipping Funnel) with Ryan Levesque
SPS 073: Build Your Personal Brand (And Double Your Business) Using A Book with Chris Ducker
SPS 072: Writing Great Fiction Using Beta Readers...And How To Build An Author Platform On YouTube That Sells Books with Jenna Moreci
SPS 071: Extreme Ownership, The Dichotomy of Book Publishing, And Using Publicity To Help Sell 2.5M+ Copies with Leif Babin
SPS 070: Keywords, Categories, & Using Amazon SEO + Publisher Rocket to Sell More Books with Dave Chesson
SPS 069: How A Former Circus Performer Unlocked The Author Advantage & Grew A 7-Figure Editing Business with Qat Wanders
SPS 068: Using Publicity & Speaking To Sell More Books & Grow Your Business with Sloane Ketchum
SPS 067: The Most Interesting Man In Book Publishing...25 Books Published, Prolific & Polarizing Writing, And What Kanye Taught Me About Book Marketing with James Altucher
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