Today, I'm joined by Brad Lomenick, author of The Catalyst Leader and H3 Leadership. He sees his role as equipping, inspiring, and releasing the next generation of young Christian leaders through events, resources, consulting, content, and connecting a community of like-minded Catalysts all over the world.
Brad didn't have a brand book for Catalyst and never saw himself as an author, and many people were encouraging him to write a book. "I felt like people were saying that I should jump into that pool, and I still don't consider myself a writer." He felt a brand book was essential to capture the essence and stories of his brand. "We didn't have something that would outlast us." For Brad, his book will be his remnant that will be around forever. "Books are a lasting legacy because a book is going to be around for a long time."
"Anyone who does conferences you know that the ongoing connection and conversation will have points to learn and intersect." He thinks of his book as a connecting resource between what people take away from a conference they've participated in and what they can learn while reading his content.
His second book, H3, is his life book. "It's my personal story, it's much more of my personal mantra, and it's my life brand book." He believes this book feels more personal, and therefore, more people are affected by reading this book.
Listen in to find out how Brad wrote his life message into his book, why he encourages people to write the business book first, and how Brad promoted his personal book. Learn how Brad promotes his book on podcasts, how you can think innovatively to approach outlets for promotion, and why you need to make it easy for others to promote and sell your book.
Show Notes
[03:20] Why Brad doesn’t consider himself a writer with two books to his name. [03:57] What a brand book does for your company. [05:50] The brand building movement with his book. [09:25] How H3 fit into Brad’s journey and story. [11:05] The order of writing his books from business to personal. [14:49] Marketing tactics Brad used to market his book. [23:22] Why Brad changed his marketing strategy with his second book. [27:38] Tips for reaching out to people that you don’t know to promote your book. [29:22] The more assets you have, the more you can trade with cross-promotion. [30:02] How he received so many reviews for his book. [32:47] When you should start writing a book.Links and Resources
Visit Self Publishing School Online SPS Free Training Course Brad Lomenick on the web H3 Leadership Podcast Grab Ben’s books on AmazonSPS 220: The Story Blender: How I Sold 1 Million Copies Of My Novels with Steven James
SPS 219: Selling 1M+ Copies Of Multiple Books & Getting Your Book In Airports with Jay Papasan
SPS 218: Portable Stories, Great Case Studies, And Writing Books People Share with Joey Coleman
SPS 217: Mastering the Art of Writing & Selling Books with Bestselling Author, Dr Shefali
SPS 216: Growing Your Marketing Agency Using A Book with Erik Huberman
SPS 215: The Secrets To Editing Success, Fictionary, And Making Your Story Unforgettable with Kristina Stanley
SPS 214: The Pursuit Of The Wall Street Journal Bestseller List…Exactly What It Takes with Steve Chou
SPS 213: She Builds: The Anti-Hustle Guide To Book Marketing & 1M+ Copies Sold with Jadah Sellner
SPS 212: Lessons Learned From 5,000+ Calls With Aspiring Authors with Chad Aleo (The Book On High Ticket Sales)
SPS 211: Writing A Book While Raising 8 Kids & Running A 7 Figure Business with January Donavan
It's my birthday, but guess who's getting a gift? That's right, it's YOU! Visit selfpublishing.com/birthday to grab it
SPS 210: Profitably Running Book Ads & Staying At #1 For 135 Days Straight with Nate Hambrick
Announcement: Life Changing Event, Huge Speakers, And Prices Going Up Soon
SPS 209: Your Two Weeks Notice & Doing $1M From Your Book Launch with Amy Porterfield (Behind The Scenes Of Her NYT Bestseller Launch)
SPS 208: Landing Your Dream Job & Advice From In The Trenches Doing 2,800+ Author Coaching Calls with Michael Lachance
SPS 207: How To Relaunch Your Book & Build Your Personal Brand with Andrew Biernat
SPS 206: From 100’s Of Copies To 230,000+ Books Sold In 2 Years…How I Did It with Tiffany Aliche
SPS 205: Mind Your Mindset: How To Think Like An Author with Michael Hyatt
SPS 204: High Performance Author: Lessons Learned From Kobe, Durant & Steph with Alan Stein Jr.
SPS 203: Using Your Military Experience To Write A Great Book with General Mari K Eder
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