Today, I'm joined by Brad Lomenick, author of The Catalyst Leader and H3 Leadership. He sees his role as equipping, inspiring, and releasing the next generation of young Christian leaders through events, resources, consulting, content, and connecting a community of like-minded Catalysts all over the world.
Brad didn't have a brand book for Catalyst and never saw himself as an author, and many people were encouraging him to write a book. "I felt like people were saying that I should jump into that pool, and I still don't consider myself a writer." He felt a brand book was essential to capture the essence and stories of his brand. "We didn't have something that would outlast us." For Brad, his book will be his remnant that will be around forever. "Books are a lasting legacy because a book is going to be around for a long time."
"Anyone who does conferences you know that the ongoing connection and conversation will have points to learn and intersect." He thinks of his book as a connecting resource between what people take away from a conference they've participated in and what they can learn while reading his content.
His second book, H3, is his life book. "It's my personal story, it's much more of my personal mantra, and it's my life brand book." He believes this book feels more personal, and therefore, more people are affected by reading this book.
Listen in to find out how Brad wrote his life message into his book, why he encourages people to write the business book first, and how Brad promoted his personal book. Learn how Brad promotes his book on podcasts, how you can think innovatively to approach outlets for promotion, and why you need to make it easy for others to promote and sell your book.
Show Notes
[03:20] Why Brad doesn’t consider himself a writer with two books to his name. [03:57] What a brand book does for your company. [05:50] The brand building movement with his book. [09:25] How H3 fit into Brad’s journey and story. [11:05] The order of writing his books from business to personal. [14:49] Marketing tactics Brad used to market his book. [23:22] Why Brad changed his marketing strategy with his second book. [27:38] Tips for reaching out to people that you don’t know to promote your book. [29:22] The more assets you have, the more you can trade with cross-promotion. [30:02] How he received so many reviews for his book. [32:47] When you should start writing a book.Links and Resources
Visit Self Publishing School Online SPS Free Training Course Brad Lomenick on the web H3 Leadership Podcast Grab Ben’s books on AmazonSPS 145: What I’ve Learned Talking To 4,657+ Aspiring Authors with Matt Emmorey (Becoming an Author-ity Figure)
SPS 144: Start Writing Your Book TODAY with Morgan Gist MacDonald
SPS 143: How To Sell Books As A Podcaster & Speaker with Ryan Hawk (The Learning Leader)
SPS 142: How To Land A TEDx Talk As An Author with Corey Poirier
SPS 141: Creating A Genre, Writing Interesting Books, And The Craziest Marketing Ideas You’ve Ever Heard with AJ Jacobs
SPS 140: Everything Is Figureoutable & How To Be A Time Genius While Writing Your Book with Marie Forleo
SPS 139: From The Hood To Doing Good with Johnny Wimbrey (The Millionaire Author Mindset)
SPS 138: Changing Culture & Representation Through Children’s Books with Dr. Thomishia Booker
SPS 137: Launch Week Recap- Results & Lessons Learned From Launching My Newest Book
SPS 136: BEHIND THE SCENES: How I'm Launching My New Book - And How To Get A Copy with Chandler Bolt
SPS 135: What I Learned Writing The Second Edition & Preparing To Relaunch My Book "Published." with Chandler Bolt
SPS 134: The Secret To Writing A Quality Memoir That Changes Lives with Lianne Saffer
SPS 133: How I Write Screenplays & Books While Training For Marathons with Bo Eason (former NFL Standout)
SPS 132: From Blogger To New York Times Bestseller with Matt Kepnes (aka. Nomadic Matt)
SPS 131: Get Different With Your Book Marketing: How To Market In A Way That Stands Out with Mike Michalowicz
SPS 130: How to Re-Launch Your Book The Product Launch Formula Way with Jeff Walker
SPS 129: How I Self Published My Way To 1M+ Copies Sold And $10M+ In Business From My Book with Michael Bungay Stanier
SPS 128: How I Sold 1,000,000+ Copies Of My Book Through An Informercial with Anthony Morrison
SPS 127: Traditional vs. Self Publishing: Dropping The Mic On Which You Should Choose with Ruth Soukup (And How I Sold 500,000 Copies Of My Self Published Book)
SPS 126: How To Turn Your Nonfiction Book Into A Children’s Book (Advanced Publishing & Fulfillment Strategies) with Ellaine Ursuy
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