Today, I'm joined by Dr. Sonia Wright - a board-certified radiologist, a sexual counselor, and a certified life coach. She received her education from Stanford University, the University of California San Francisco School of Medicine, the Mayo Clinic, and the University of Michigan. Dr. Wright completed her life coach training from Brooke Castillo's The Life Coach School and Learning Journeys.
Sonia is on a mission to help women embrace their sexuality and end the emotional pain and isolation associated with sexual difficulties. Dr. Wright believes wholeheartedly that all women deserve to experience pleasurable sexual intimacy.
When she first started her author journey, "My original plan was to write my book, and I had this plan that I would go away for the weekend to Las Vegas." January came along, and her plans didn't work out. Sonia didn't get to write her book.
To build her public speaking platform during COVID, Dr. Wright reached out to her network to be a guest on LIVE events and then started reaching out to podcasters to spread the word about her coaching and speaking availability. "I learned about my niche that really helped me hone in on the types of people that would listen to my message and make sure I directed my message in that direction."
At first, Facebook LIVE speaking worked out the best to bring in clients to interact with people. After her website was built, she had more people contacting her through her website after listening to her interview as a guest on another podcast.
Find out how her speaker kit made a big difference for her business, how Dr. Wright "normalizes" her topic, and how she grew her business while doing her regular day job.
Listen in to find out how Dr. Wright chose her niche and avatar, how to get clear on your solution, and how to feel confident talking about an “outside of the box” topic.
Show Notes
[04:01] How Sonia planned on writing her book and starting her business. [05:18] Sonia’s public relations and public speaking goals. [07:46] How Dr. Wright decided what podcasts and LIVE events to be on as a guest. [09:22] Types of PR that worked best for engagement. [11:27] The speaker kit and how this PR piece “legitimized” Dr. Wright. [13:14] How Sonia built her business as a side gig. [14:17] Dr. Wright and how she introduces her topic of sex coach. [17:05] How Sonia chose her niche and avatar. [20:08] Why you should be OK with speaking on your topic. [23:17] Building and selling your course from square one. [27:22] Booking calls in the evening while working her day job. [29:12] How Sonia booked her dream podcast in one month from deciding she wanted to be on the show. [31:03] Consult bookings from her podcast interview. [32:56] Sonia’s next project she is focusing on right now. [35:58] Tips and advice for others looking to start consulting or group coaching. [38:06] How Dr. Wright plans on adding her book to her business.Links and Resources
Visit Self Publishing School Online SPS Free Training Course Visit Dr. Wright on the web Listen in to Dr. Wright’s podcast OYSN! Group Coaching240: “The Empowered Woman” + Writing A Collaboration Book / Anthology with Marta Spirk
SPS 239: Launching An Updated & Revised Edition After 2M+ Copies Sold (Miracle Morning Behind The Scenes)…with Hal Elrod
SPS 238: Booking More Speaking Gigs, $40k Keynote Fees, And Bulk Book Sales with Cameron Herold
SPS 237: Rise Of The Reader & How To Market Bestselling Books with Nick Hutchison
SPS 236: Startup Santa: From Toymaker & Inventor To Author with Brad Pedersen
SPS 235: $80k/year In Royalties For 6 Years From One Book…How This Teacher Did It with Rob Plevin
SPS 234: BIG ANNOUNCEMENT! Unleashing the Power of Authorship
SPS 233: Be Seen: Discovering Your Voice & Booking Speaking Gigs Grow Your Brand with Jen Gottlieb
SPS 232 How I Sold 25,000+ Copies Of My Children’s Book with Delanda Coleman
SPS 231 How To Get Famous & Sell More Books By Getting On TV with Clint Author
SPS 230 Using AI / ChatGPT To Write & Publish Your Book with Jonathan Green
SPS 229 Grow An App Using A Book And Teaching Kids About Money with Scott Donnell
SPS 228 Post Pardon Me: Writing A Book About Postpartum And Other Difficult Life Experiences with Suzanne Yatim Aslam
SPS: 227 Marketing Secrets, Affiliate Book Launches, And Gorgeous Book Funnels with Julie Chenell
SPS226: The Journey To 110,000 Copies Sold & Relaunching Your Book…How I Did It with Sean Cannell
SPS 225: Why Affirmations Don’t Work & How To Use Afformations Instead with Noah St. John
SPS 224: The Engineer Approach To Millions Of Copies Sold with Todd Sattersten
SPS 223: The 2 Week Vacation Test & Scaling From 6 To 7 Figures with Austin Netzley
SP 222: How To Host An Epic Book Launch Party with Nick Gray (The 2 Hour Cocktail Party)
SPS 221: Mastering Marketing, Book Promotion and Hypnautic Writing with Dr. Joe Vitale
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