Today, I'm joined by Dr. Sonia Wright - a board-certified radiologist, a sexual counselor, and a certified life coach. She received her education from Stanford University, the University of California San Francisco School of Medicine, the Mayo Clinic, and the University of Michigan. Dr. Wright completed her life coach training from Brooke Castillo's The Life Coach School and Learning Journeys.
Sonia is on a mission to help women embrace their sexuality and end the emotional pain and isolation associated with sexual difficulties. Dr. Wright believes wholeheartedly that all women deserve to experience pleasurable sexual intimacy.
When she first started her author journey, "My original plan was to write my book, and I had this plan that I would go away for the weekend to Las Vegas." January came along, and her plans didn't work out. Sonia didn't get to write her book.
To build her public speaking platform during COVID, Dr. Wright reached out to her network to be a guest on LIVE events and then started reaching out to podcasters to spread the word about her coaching and speaking availability. "I learned about my niche that really helped me hone in on the types of people that would listen to my message and make sure I directed my message in that direction."
At first, Facebook LIVE speaking worked out the best to bring in clients to interact with people. After her website was built, she had more people contacting her through her website after listening to her interview as a guest on another podcast.
Find out how her speaker kit made a big difference for her business, how Dr. Wright "normalizes" her topic, and how she grew her business while doing her regular day job.
Listen in to find out how Dr. Wright chose her niche and avatar, how to get clear on your solution, and how to feel confident talking about an “outside of the box” topic.
Show Notes
[04:01] How Sonia planned on writing her book and starting her business. [05:18] Sonia’s public relations and public speaking goals. [07:46] How Dr. Wright decided what podcasts and LIVE events to be on as a guest. [09:22] Types of PR that worked best for engagement. [11:27] The speaker kit and how this PR piece “legitimized” Dr. Wright. [13:14] How Sonia built her business as a side gig. [14:17] Dr. Wright and how she introduces her topic of sex coach. [17:05] How Sonia chose her niche and avatar. [20:08] Why you should be OK with speaking on your topic. [23:17] Building and selling your course from square one. [27:22] Booking calls in the evening while working her day job. [29:12] How Sonia booked her dream podcast in one month from deciding she wanted to be on the show. [31:03] Consult bookings from her podcast interview. [32:56] Sonia’s next project she is focusing on right now. [35:58] Tips and advice for others looking to start consulting or group coaching. [38:06] How Dr. Wright plans on adding her book to her business.Links and Resources
Visit Self Publishing School Online SPS Free Training Course Visit Dr. Wright on the web Listen in to Dr. Wright’s podcast OYSN! Group CoachingSPS 183: Writing A “Hybrid” Memoir & Taking The Unconventional Path with Mary Lawless Lee
SPS 182: Real & Raw Writing About Tough Experiences With Dave Hollis
SPS 181: Ghostwriters, Buying Back Book Rights From Your Publisher & Becoming A Successful Speaker with Grant Baldwin
SPS 180: A Scientist & A Copywriter Walk Into A Bar… (80/20 Sales & Marketing Overview) with Perry Marshall
SPS 179: Ads For Authors- Selling Books & Growing Your Business Using Ads with Nicholas Kusmich
SPS 178: Sales Skills That Will Help You Sell More Books with C. Lee Smith
SPS 177: Growing Your Ministry And Faith Based Business Using A Book with Jonathan Hardy
SPS 176: Poetry, Creativity, Memes, & Art- Channeling These Talents Into A Great Book with James McCrae
SPS 175: Simple Money, Rich Life - Behind the Scenes Of My Successful Book Launch with Bob Lotich
SPS 174: The Wise Investor: Using A Business Fable To Stand Out In A Crowded Market with Rich Fettke
SPS 173: Growing Your Real Estate Empire & Raising Private Money Using A Book with Matt Faircloth
SPS 172: Writing On Medium To Sell More Books & Grow Your Email List with Ayodeji Awosika
SPS 171: How To Write Useful Books That Help Readers & Sell Well with Rob Fitzpatrick
SPS 170: Growing Your Corporate Speaking & Consulting Business Using A Book with Brenda Bence
SPS 169: How To Make Your Next Book More Successful Than All Of Your Previous Books with Tony & Alisa DiLorenzo
ANNOUNCEMENT: 2 New BIG Speakers for Author Advantage Live & Last Chance To Get Tickets!
SPS 167: Selling 40,000+ Books In Two Years As An “Unknown” Fiction Author…How I Did It with Barbara Hartzler
SPS 166: From Laid Off To Two Time Award Winning Author with Bill Miller
SPS 165: How To Write A Great Biography / Memoir with Phil Rosenkrantz
SPS 164: Turning Your Chronic Illness Into A Book That Impacts Millions Of Readers with Tori Geiger
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Aligned Money Show
Gorse Culture PODcast : The H.R. Detective Agency!
HCI Leadership Revolution
The Ramsey Show
Planet Money