Today, I'm joined by Dr. Sonia Wright - a board-certified radiologist, a sexual counselor, and a certified life coach. She received her education from Stanford University, the University of California San Francisco School of Medicine, the Mayo Clinic, and the University of Michigan. Dr. Wright completed her life coach training from Brooke Castillo's The Life Coach School and Learning Journeys.
Sonia is on a mission to help women embrace their sexuality and end the emotional pain and isolation associated with sexual difficulties. Dr. Wright believes wholeheartedly that all women deserve to experience pleasurable sexual intimacy.
When she first started her author journey, "My original plan was to write my book, and I had this plan that I would go away for the weekend to Las Vegas." January came along, and her plans didn't work out. Sonia didn't get to write her book.
To build her public speaking platform during COVID, Dr. Wright reached out to her network to be a guest on LIVE events and then started reaching out to podcasters to spread the word about her coaching and speaking availability. "I learned about my niche that really helped me hone in on the types of people that would listen to my message and make sure I directed my message in that direction."
At first, Facebook LIVE speaking worked out the best to bring in clients to interact with people. After her website was built, she had more people contacting her through her website after listening to her interview as a guest on another podcast.
Find out how her speaker kit made a big difference for her business, how Dr. Wright "normalizes" her topic, and how she grew her business while doing her regular day job.
Listen in to find out how Dr. Wright chose her niche and avatar, how to get clear on your solution, and how to feel confident talking about an “outside of the box” topic.
Show Notes
[04:01] How Sonia planned on writing her book and starting her business. [05:18] Sonia’s public relations and public speaking goals. [07:46] How Dr. Wright decided what podcasts and LIVE events to be on as a guest. [09:22] Types of PR that worked best for engagement. [11:27] The speaker kit and how this PR piece “legitimized” Dr. Wright. [13:14] How Sonia built her business as a side gig. [14:17] Dr. Wright and how she introduces her topic of sex coach. [17:05] How Sonia chose her niche and avatar. [20:08] Why you should be OK with speaking on your topic. [23:17] Building and selling your course from square one. [27:22] Booking calls in the evening while working her day job. [29:12] How Sonia booked her dream podcast in one month from deciding she wanted to be on the show. [31:03] Consult bookings from her podcast interview. [32:56] Sonia’s next project she is focusing on right now. [35:58] Tips and advice for others looking to start consulting or group coaching. [38:06] How Dr. Wright plans on adding her book to her business.Links and Resources
Visit Self Publishing School Online SPS Free Training Course Visit Dr. Wright on the web Listen in to Dr. Wright’s podcast OYSN! Group CoachingSPS 124: How To Sell More Fiction Books & Build A Full-Time Fiction Career with Ramy Vance
SPS 123: The War of Art & Turning Pro As A Writer with Steven Pressfield (Fiction, Nonfiction, and Screenplays)
SPS 122: The Bezos Letters: Writing A Great Research Based Book That Sells Well (And Selling International Rights) with Steve Anderson
SPS 121 - Passion To Purpose- Adding A Nonprofit Arm To Your Book Or Business with Amy McLaren (And Advice For Nonprofits Writing A Book)
SPS 120: Building An Email List, The Long Game & Becoming A Full Time Author with Dorie Clark (Behind The Scenes On My Next Book Launch)
SPS 119: Read To Lead: From Podcaster To Published Author with Jeff Brown (And How To Write A Book From Your Podcast Topic)
SPS 118: How To Create & Launch An Online Course From Your Book (And Get Your First Sales) with Amy Porterfield
SPS 117: Why I Published Six $100 Books I'm Not Selling On Amazon (And How I'm Using Books To Grow The Warrior Movement) with Garrett J. White
SPS 116: What I Learned Launching The Most Successful Books Of The Last Decade with Daniel Decker
SPS 115: Using Atomic Habits To Write & Publish A Book (And How I Sold 4 Million Copies In 3 Years) with James Clear
SPS 114: How To Write A Book If You Have ADHD with Chalene Johnson
SPS 113: How To Find A Ghostwriter That Writes A Great Book Without Wasting Time & Money Doing It The Wrong Way with Carol Tice
SPS 112: How To Turn Your Podcast Into A Book (To Get More Subscribers & Sell More Books) with Nick Loper
SPS 111: How My Real Estate Investing Book Helps Me Close Deals & Get Funding with Hayden Crabtree
SPS 110: Supporting A Cause Or Charity With Your Book Launch (How To & Mistakes To Avoid) with Susie Harder
SPS 109: How To Sell More Books & Make A Full Time Living As A Non-Fiction Author with Scott Allan
SPS 108: Giftology, “Love Bombs”, And Why I Have A $250 Book with John Ruhlin (Using Your Book To Build Relationships & Get Referrals)
SPS 107: How To Write A Perennial Bestseller If You're "Not A Writer" with Dr. Henry Cloud (The Real Secret To Selling 20 Million Copies)
SPS 106: Hybrid Publishing 101, Audible Originals, And Why You Should Focus On Audiobooks with Phil Jones (Exactly What To Say To Get People To Buy & Read Your Book)
SPS 105: Using Partnership Marketing To Sell Books, Change Lives, And Grow Your Business with Pedro Mattos (An Immigrant's Guide To Affiliate Marketing)
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