Today I'm joined by the creator of the Product Launch Formula and online product launch expert, Jeff Walker. We talk about how he relaunched his book "Launch" and also break down:
-Why he decided to relaunch the book
-Why he switched publishers as part of his relaunch (and how this led to him losing all of his reviews)
-The writing process he followed to write the Updated & Expanded version of his book
-How the relaunch was different from the original launch
-Why he's following the 1 year launch with his book...and why he recorded the audiobook himself this time around
-and so much more!
If you're thinking about relaunching your book...or you're looking to learn how to use the Product Launch Formula to launch your book, you don't want to miss this episode!!
SPS 027: How to Write a Timeless Book that Sells 500,000 Copies with Josh Shipp
SPS 026: How I Built the Largest Success Training Company in the World Using My Book with T. Harv Eker
SPS 025: You Are a Writer, So Start Acting Like One with Jeff Goins
SPS 024: From Self-Published Author to Front of Store Placement with Eileen Wilder
SPS 023: How to Use Books to Book Yourself Solid & Grow Your Speaking, Coaching & Training Business with Michael Port
SPS 022: Behind the Scenes of Multiple NYT Bestsellers with Daniel Decker
SPS 021: Using Books to Grow My Blog, Following & Online Business with Crystal Paine
SPS 020: How to Punch Worry in the Face with Mitch Matthews
SPS 019: How I Self-published My Way onto the Wall Street Journal Bestseller List with Pat Flynn
SPS 018: Scaling Up Your Business Using Books with Verne Harnish
SPS 017: How I Went From #1 NYT Book Launch to $5.1M Product Launch with Jeff Walker
SPS 016: My Exact Process for Writing 16 Books with Joanna Penn
SPS 015: How to be a Writing Machine with Steve Windsor
SPS 014: Before Book” vs. “After Book” with Brian Tracy
SPS 013: Beyond the Bestseller with Hal Elrod
SPS 012: How I Built an E-Book Business of $3,000-$4,000/Month with Lise Cartwright
SPS 011: How To Start Blogging For High Profile Sites with Dorie Clark
SPS 010: Sell Or Be Sold with Grant Cardone
SPS 009: Eliminating Distractions & Practicing Deep Work to Finish Your Book with Cal Newport
SPS 008: Creating a Thriving Business, Blog, and Raving Fans with Ruth Soukup
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