Today I'm joined by the creator of the Product Launch Formula and online product launch expert, Jeff Walker. We talk about how he relaunched his book "Launch" and also break down:
-Why he decided to relaunch the book
-Why he switched publishers as part of his relaunch (and how this led to him losing all of his reviews)
-The writing process he followed to write the Updated & Expanded version of his book
-How the relaunch was different from the original launch
-Why he's following the 1 year launch with his book...and why he recorded the audiobook himself this time around
-and so much more!
If you're thinking about relaunching your book...or you're looking to learn how to use the Product Launch Formula to launch your book, you don't want to miss this episode!!
SPS 083: How To Turn Your Nonfiction Book Into A Children's Book (Advanced Publishing & Fulfillment Strategies) with Ellaine Ursuy
SPS 082: How To Use Guest Posting & Media To Sell Thousands Of Copies Of Your Book with Susie Moore
SPS 081: How To Turn Your Book Into A Movie with Hal Elrod (Miracle Morning Movie Behind The Scenes)
SPS 080: How This Radiologist Turned Sex Coach Launched Her Online Business To $100k in 9 Months Using Publicity with Sonia Wright
SPS 079: CASE STUDY: An Educator's Guide To Writing & Publishing An Award Winning Children's Book with Merideth Tullous
SPS 078: How To Write A Book Proposal That Gets You A Book Deal And A Big Advance with Chad Allen (What Agents & Publishers Are Actually Looking For)
SPS 077: From Writing In Prison To 4x New York Times Bestseller & 1M Copies Sold with Wahida Clark (How To Create Raving Fans With Your Fiction Series)
SPS 076: 0 to 450k Subscribers In 3 Years - Using YouTube To Grow Your Business & Sell More Books with Gillian Perkins
SPS 075: Using Publicity & Influencer Marketing To Sell NEEDTOBREATHE Albums And Grow A Treehouse Business with Seth & Tori Bolt
SPS 074: This One Quiz Funnel Will Sell More Books & Turn Readers Into Paying Customers (Better Than A Free + Shipping Funnel) with Ryan Levesque
SPS 073: Build Your Personal Brand (And Double Your Business) Using A Book with Chris Ducker
SPS 072: Writing Great Fiction Using Beta Readers...And How To Build An Author Platform On YouTube That Sells Books with Jenna Moreci
SPS 071: Extreme Ownership, The Dichotomy of Book Publishing, And Using Publicity To Help Sell 2.5M+ Copies with Leif Babin
SPS 070: Keywords, Categories, & Using Amazon SEO + Publisher Rocket to Sell More Books with Dave Chesson
SPS 069: How A Former Circus Performer Unlocked The Author Advantage & Grew A 7-Figure Editing Business with Qat Wanders
SPS 068: Using Publicity & Speaking To Sell More Books & Grow Your Business with Sloane Ketchum
SPS 067: The Most Interesting Man In Book Publishing...25 Books Published, Prolific & Polarizing Writing, And What Kanye Taught Me About Book Marketing with James Altucher
SPS 066: Myers Briggs for Writing A Book: How To Use Your Unique Personality Type (And Strength) To Maximize The Success Of Your Book with Gary Williams
SPS 065: How To Write & Publish A Quality Children's Book That Kids LOVE to Read And Parents Are Proud To Buy with Marcy Pusey
SPS 064: Fundamentals of Fiction: How To Write A Great Story & Build A Fiction Career (What I Learned From 7,000+ Calls With SPS Students) with Ramy Vance
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