Today I'm joined by the creator of the Product Launch Formula and online product launch expert, Jeff Walker. We talk about how he relaunched his book "Launch" and also break down:
-Why he decided to relaunch the book
-Why he switched publishers as part of his relaunch (and how this led to him losing all of his reviews)
-The writing process he followed to write the Updated & Expanded version of his book
-How the relaunch was different from the original launch
-Why he's following the 1 year launch with his book...and why he recorded the audiobook himself this time around
-and so much more!
If you're thinking about relaunching your book...or you're looking to learn how to use the Product Launch Formula to launch your book, you don't want to miss this episode!!
SPS 044: Using A Free + Shipping Book Funnel with Anik Singal
SPS 043: The Getting Things Done Approach to Writing Your First Book with David Allen
SPS 042: Writing Words That Sell Your Books with Ray Edwards
SPS 041: Using Books to Drive Product Launches with Danny Iny
SPS 040: What I've Learned from Writing 10+ Books with Joanna Penn
SPS 039: 80/20 Book Sales & Marketing with Perry Marshall
SPS 038: Using Books to Build Passive Income with David McKay
SPS 037: How to Land Big Name Endorsements with Kelsey Humphreys
SPS 036: How to Build an Author Platform with Steve Scott
SPS 035: Using a Book To Get Booked with Grant Baldwin
SPS 034: Clinton White House Speech Writer at Age 23 with John Corcoran
SPS 033: How I Used My Book “Podcast Launch” to Help Create Podcasters' Paradise with John Lee Dumas
SPS 032: Growing My 8-Figure Business With A Book with Ryan Deiss
SPS 031: Building my Business & Group Coaching Program with Jaime Tardy
SPS 030: 6 MONTHS TO 6 FIGURES with Peter Voogd
SPS 029: How I Used A Book Trailer, Facebook Ads & a Launch Team to Launch My First Book with Andrew Ferebee
SPS 028: Getting Your First 10,000 Readers with Nick Stephenson
SPS 027: How to Write a Timeless Book that Sells 500,000 Copies with Josh Shipp
SPS 026: How I Built the Largest Success Training Company in the World Using My Book with T. Harv Eker
SPS 025: You Are a Writer, So Start Acting Like One with Jeff Goins
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