Today, I'm joined by Susie Moore, a Life Coach advice columnist for several of the world's largest media outlets. Susie has been obsessed with mastering the confidence game since her childhood. The one thing she knows is that having self-confidence is learned. She has made giving others self-confidence and the ability to lead an approval-free life. She is the author of multiple books, including her most recent Stop Checking Your Lights. Susie utilized her PR so well that she was noticed and picked up by traditional publishers.
"I feel like being an author and being in the media are two of the best things you can do for your business. Becoming an author is a natural extension of being in the media; they go hand in hand so well if you're a writer." Using guest blogging on another website is the "most frictionless" method of getting the word out about your book to your audience on a different platform. Susie utilizes this form of media and guest posts once a week.
On having a good network, Susie gives this advice, "When you have a couple people in your corner to promote you with audiences, you'll have to give them notice, assets, and make it clear what your book is about and with enthusiasm." Make sure to call in your favors when your book comes out and when you interview, know why your book will benefit their audience. Susie doesn't believe in hiring a publicist; she says, "you can do it all yourself."
Also, make sure to test without limiting your markets. If your brand crosses two or three different niches, make sure to market to all of those niches, not just one or two. The pivotal question to ask yourself is, “Can someone who is reached by this market be helped by what I have to say?” if your answer is yes, then Susie recommends that you go for that market.
Listen in to find out the most important factor in advertising yourself, two main reasons you may not be getting the response you want from your book promotion, and how to write a guest post that converts readers to buyers.
Show Notes
[01:57] Why Susie decided to self-publish her first book. [03:33] Where Susie focuses her attention when she is selling books. [05:45] The first platforms to reach out to when looking for book PR. [09:35] Why it’s important to get someone’s attention in the moment. [12:12] The essential part of getting PR is to have a good network. [13:50] The questions to ask yourself to find the right platform to post your book content. [15:51] Alignment of your book to another brand is the most important factor in deciding where to promote your publication. [19:55] Why editors like authors and content producers. [21:49] The most important factor in advertising yourself and your book. [25:35] Susie’s recommendations on how introverts can successfully market their book. [29:12] Two reasons why you may not be getting the responses you want from your book promotion. [31:00] How to write a guest post that converts readers to buyers. [33:40] Elements you need to write a good short tail (byline) in a guest post. [35:25] Ways to add value to other platforms to sell your book. [37:35] Susie’s advice to her former self.Links and Resources
Visit Self Publishing School Online SPS Free Training Course Visit Susie on the web Sign up for Get Rock Star PR Susie on Linkedin Tweet with Susie on Twitter Watch her videos on YouTubeSPS 084: How To Write A Book At 8 Years Old That Sells 1,000's Of Copies with Emma Sumner
SPS 083: How To Turn Your Nonfiction Book Into A Children's Book (Advanced Publishing & Fulfillment Strategies) with Ellaine Ursuy
SPS 081: How To Turn Your Book Into A Movie with Hal Elrod (Miracle Morning Movie Behind The Scenes)
SPS 080: How This Radiologist Turned Sex Coach Launched Her Online Business To $100k in 9 Months Using Publicity with Sonia Wright
SPS 079: CASE STUDY: An Educator's Guide To Writing & Publishing An Award Winning Children's Book with Merideth Tullous
SPS 078: How To Write A Book Proposal That Gets You A Book Deal And A Big Advance with Chad Allen (What Agents & Publishers Are Actually Looking For)
SPS 077: From Writing In Prison To 4x New York Times Bestseller & 1M Copies Sold with Wahida Clark (How To Create Raving Fans With Your Fiction Series)
SPS 076: 0 to 450k Subscribers In 3 Years - Using YouTube To Grow Your Business & Sell More Books with Gillian Perkins
SPS 075: Using Publicity & Influencer Marketing To Sell NEEDTOBREATHE Albums And Grow A Treehouse Business with Seth & Tori Bolt
SPS 074: This One Quiz Funnel Will Sell More Books & Turn Readers Into Paying Customers (Better Than A Free + Shipping Funnel) with Ryan Levesque
SPS 073: Build Your Personal Brand (And Double Your Business) Using A Book with Chris Ducker
SPS 072: Writing Great Fiction Using Beta Readers...And How To Build An Author Platform On YouTube That Sells Books with Jenna Moreci
SPS 071: Extreme Ownership, The Dichotomy of Book Publishing, And Using Publicity To Help Sell 2.5M+ Copies with Leif Babin
SPS 070: Keywords, Categories, & Using Amazon SEO + Publisher Rocket to Sell More Books with Dave Chesson
SPS 069: How A Former Circus Performer Unlocked The Author Advantage & Grew A 7-Figure Editing Business with Qat Wanders
SPS 068: Using Publicity & Speaking To Sell More Books & Grow Your Business with Sloane Ketchum
SPS 067: The Most Interesting Man In Book Publishing...25 Books Published, Prolific & Polarizing Writing, And What Kanye Taught Me About Book Marketing with James Altucher
SPS 066: Myers Briggs for Writing A Book: How To Use Your Unique Personality Type (And Strength) To Maximize The Success Of Your Book with Gary Williams
SPS 065: How To Write & Publish A Quality Children's Book That Kids LOVE to Read And Parents Are Proud To Buy with Marcy Pusey
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