Joining me today is Dave Hollis, author of #1 New York Times Best-Selling author and top motivational speaker, along with his wife, Rachel Hollis, to build their company.
The Hollis Company exists to arm people with the tools to make positive and lasting change. They implement their lifestyle by creating media, products, inspiration, and community for a better version of their business. Founded by #1 New York Times Best-Selling author and top motivational speaker, Rachel Hollis has expanded from a small lifestyle blog to an inspirational powerhouse.
Dave tells the story of scaling his business while he was in the process of building his own business, growing from four to 40 employees in one year. At first, he didn't want to publish his book; however, his wife Rachel decided to move forward with publishing. Now, with over four million copies sold and growing business, he is happy his wife didn't listen to him.
He reflected on his business and his personal life, "Is there the possibility that in unpacking some of my own struggle in talking honestly about where I've been but also the type of tools that I've applied to become a better version of myself as a dad and husband, that it might afford someone seeing themselves in my story the opportunity to get out of their own way?" From this start, his writing journey began.
He knew he needed to be honest about his struggle, and Dave found talking honestly about his challenges was the hardest part of writing his book. "As part of the PR for Disney, I would talk about how great things were. As someone who was a Spin Doctor of sorts, I had become a Spin Doctor in my personal life as well as professional life. The idea of owning all of the details and putting them all onto paper was hard."
Listen in to find out how Dave's book became therapy for him, why it's hard to tell stories of people that are critical of your work, and how he has pivoted his book launch with COVID. Learn why Dave had to show up differently because of the pandemic, his thought process on delivering his book, and how their giving into their community has resulted in over 300 book reviews for his latest book.
Show Notes
[01:55] Why Dave wrote a book in the midst of scaling and growing his company. [03:28] The deciding factor for Dave to start working on his new book. [05:55] Dave discusses the many differences between himself and his wife. [08:55] Markets that have opened up with the publication of Get Out of Your Own Way. [11:31] The biggest challenge Dave has met so far with his company and book publishing. [14:09] Book writing process for Dave and what it means for him to write. [16:10] How Rachel made the decision to self-publish her first book. [18:53] COVID’s effect on his book launch and Dave’s original marketing plans for his book. [27:35] Why reviews of his book are important to selling his book. [29:31] What Dave has seen with book sales and where he sees his next business opportunity. [31:59] Learning what content would deliver a better book in your next publication. [35:01] Why you should get over the fear of writing a book.Links and Resources
Self-publishingschool.com Spsfreetraining.com Circle of Profit Dave Hollis Book Tour Get one of Dave’s Published Books Start Today Journal Follow Hollis on InstagramSPS 219: Selling 1M+ Copies Of Multiple Books & Getting Your Book In Airports with Jay Papasan
SPS 218: Portable Stories, Great Case Studies, And Writing Books People Share with Joey Coleman
SPS 217: Mastering the Art of Writing & Selling Books with Bestselling Author, Dr Shefali
SPS 216: Growing Your Marketing Agency Using A Book with Erik Huberman
SPS 215: The Secrets To Editing Success, Fictionary, And Making Your Story Unforgettable with Kristina Stanley
SPS 214: The Pursuit Of The Wall Street Journal Bestseller List…Exactly What It Takes with Steve Chou
SPS 213: She Builds: The Anti-Hustle Guide To Book Marketing & 1M+ Copies Sold with Jadah Sellner
SPS 212: Lessons Learned From 5,000+ Calls With Aspiring Authors with Chad Aleo (The Book On High Ticket Sales)
SPS 211: Writing A Book While Raising 8 Kids & Running A 7 Figure Business with January Donavan
It's my birthday, but guess who's getting a gift? That's right, it's YOU! Visit selfpublishing.com/birthday to grab it
SPS 210: Profitably Running Book Ads & Staying At #1 For 135 Days Straight with Nate Hambrick
Announcement: Life Changing Event, Huge Speakers, And Prices Going Up Soon
SPS 209: Your Two Weeks Notice & Doing $1M From Your Book Launch with Amy Porterfield (Behind The Scenes Of Her NYT Bestseller Launch)
SPS 208: Landing Your Dream Job & Advice From In The Trenches Doing 2,800+ Author Coaching Calls with Michael Lachance
SPS 207: How To Relaunch Your Book & Build Your Personal Brand with Andrew Biernat
SPS 206: From 100’s Of Copies To 230,000+ Books Sold In 2 Years…How I Did It with Tiffany Aliche
SPS 205: Mind Your Mindset: How To Think Like An Author with Michael Hyatt
SPS 204: High Performance Author: Lessons Learned From Kobe, Durant & Steph with Alan Stein Jr.
SPS 203: Using Your Military Experience To Write A Great Book with General Mari K Eder
SPS 202: From Book To Entrepreneur & 8M+ TEDx Talk Views with Carrie Green (Female Author Association)
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